Sales of Christmas products fall in November

The Horticultural Trades Association has released its Market Update report on the state of trade during November. It provides insight on consumer trends and behaviours as well as sales figures from the last month. 

According to the report:

  • The sale of Christmas products was down -11% compared to November 2020, they were up +38%from November 2019. 
  • Lights and tree decorations were both down -1% from November 2020’s sales, which were likely impacted by lockdown. Still, they were up significantly from November 2019 (lights +98%; Tree decorations +93%). 
  • Sales of artificial Christmas trees have been on par with sales from 2019 and down -32% from 2020. This could be because artificial trees have a longer product lifecycle. 
  • Real Christmas tree sales have also increased from 2019, up by an impressive 42 percent. 

The report also reports a +3% increase in consumer financial confidence and a +7% increase in the major purchase index. 

‘This could be promising news for garden retailers and other horticultural businesses for December,’ says the HTA.  ‘However…, any affects on sales and footfall in the first part of December are yet to be reported.’

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