Westland Garden Newspaper
Westland Horticulture is launching The Westland Garden, a free newspaper for garden centres to distribute to customers.
This 32-page publication written by expert horticultural journalists will provide gardening tips, advice, news, features, and more. The focus is on inspiring success in gardening, promoting Westland's brands and products.
The first issue will reach over 400,000 households, emphasizing spring/summer gardening, with a subsequent issue planned for later in the year.
Retailers can enhance customer engagement by offering Westland products recommended in the newspaper and benefit from increased footfall in stores.
Keith Nicholson, Marketing Director, at Westland, commented: “Westland want to support customers in every possible way, from social media, through to the newly created Westland Garden publication. The newspaper will inspire consumers with helpful advice on how to create and maintain beautiful gardens. Offering the Westland Garden to our retail partners to provide free advice-led content to their customers helps drive traffic back in store and maximise sales from each visitor. We hope retailers are as excited by the prospect of a new publication to the gardening world as we are.”