David Denny has become HTA Director of Research & Insights while Marin Simmons will become Head of Horticulture leaving a vacancy for a new HTA director of Membership.
The Horticultural Trades Association has underlined the importance of research and market insights and horticultural advice to members with the promotion of Dave Denny, previously Futures & Sustainability Manager, to the newly created role of Director of Research & Insights. He will attend HTA Board meetings.
The move is intended to increase HTA leadership on industry trends and to help enhance HTA representation to government. Dave will also continue to develop the HTA’s Sustainability Roadmap.
Dave, “I’m excited at the chance to further develop the market research and sustainability programmes... Having a compelling evidence-base to use in our work with government and media is key to promote members’ interests”.
Martin Simmons will take on a new position as Head of Horticulture. He will continue to cover the Director of Membership role in the interim until a new person is appointed.
His new role will give the HTA the chance to increase its capabilities on horticulture-matters. The recent appointment of Wayne Brough as Technical Horticulture Manager, alongside Pippa Greenwood continuing as Horticulture Manager, shows how dedicated horticultural advice and expertise is being recognised by the HTA.
Martin will focus on HTA committees and groups, as well as specific horticultural activity and projects, including Plant Healthy.
The Director of Membership role will be advertised and recruited in due course.