10 reasons to not miss AMES UK at Glee 2023
AMES UK is on a mission to ensure retailers have continued access to the very best outdoor living products and Glee 2023 will be a testament to this. Showcasing its full portfolio – made up of Kelkay, Apta, La Hacienda, EasyFountain and Woodshaw – Glee will also provide a launchpad for two exciting ‘new chapters’ including the launch of an entirely new product category and a new innovation for one of its most beloved heritage brands. This year’s stand will be a phenomenal representation of the hard work that the team have undertaken over the last 12 months with new propositions, NPD, unrivalled sales offers and a rich, inspiration story underpinning every step customers will take. Find out more below……
1. At home outdoors
The AMES UK team is passionate about the outdoors and how our garden spaces, whether huge swathes of pristine gardens or a balcony haven in the city, can blur the lines between the indoors and the outdoors. This passion can be seen in the brands that it brings to market, together representing products that can transform outdoor spaces. From pots and planters, fire pits and water features, to decorative aggregates and timber garden essentials, AMES UK’s one-stop-shop approach to all things outdoors is cementing its position as the industry’s leading authority on garden products, trends and material innovation. Glee will be where the brand unveils its vision for the future, and how it is taking its retail partners on this journey with them.
2. The next chapter is upon us
This Glee the AMES team will pull back the curtain on two exciting new launches. One will see a heritage brand forge a new production partnership with an industry juggernaut to fill a gap that has existed within the pots category for far too long. The second launch will see AMES draw upon hundreds of years of experience from its wider international brand portfolio to debut within an entirely new product category. This launch will see AMES set new standards within this category and will open up new sales opportunities for retailers who have become increasingly disenchanted with such a key volume seller.
3. Dive into decorative aggregates
Kelkay – an industry stalwart – will take centre stage at Glee 2023, with new decorative aggregates joining the line-up ahead of the 2024 season. These aggregate introductions will sit alongside Kelkay’s existing portfolio which is continuing to hit the mark for retailers and consumers alike and is to set deliver even more value in 2024. From traditional gravels to contemporary stones in pinks, whites, greys and blacks, the breadth on offer ensures that retailers can pick and choose those products that best suit the needs of their store’s consumer demographic. What’s more, new point of sale and merchandising displays will be debuting at Glee, together showcasing how cross merchandising with plants and pots can drive up the average basket spend through influential display stands.
4. Pots for profit
Apta has a big year ahead of it. Exciting changes are afoot, from new designs and materials that open up fresh opportunities, to improved supply and customer support that will herald a new chapter for the brand. Much of Apta’s plans are firmly under wraps until day one of Glee so watch this space!
5. The hottest brand in town
Whether fire, heating or cooking, new additions and bestselling ranges from La Hacienda will be on display throughout the AMES UK stand, showcasing how garden updates and outdoor living are literally on fire! The 2024 La Hacienda offering is designed to align with key trends and wider product ranges to optimise sales and increase the average basket spend through ‘create the look’ shopping. Look out for La Hacienda’s latest theatre displays on stand at Glee, where the work that has been going on behind the scenes will come alive and will demonstrate how new ideas can create an exciting a new generation of point of sale that shouts loudest within the retail environment.
6. The power of water
EasyFountain is an exciting trend-driven brand and is perfectly positioned to support retailers who are looking to maximise water feature sales by offering a number of new products for season 24. This year the brand will see further extensions to its four unique collections – Modern, Traditional, Natural, and Distinctive.
Look out for the launch of a new ordering initiative that will make it easier than ever for retailers to optimise sales of water features.
7. Knock on wood to drive season 24 sales
Look out for AMES UK’s Woodshaw brand, where table sets, garden seating, arbours, shelters and essentials such as a wheelie bin shelter and log store will take centre stage for the coming season. Backed by traditional techniques, expert know-how and modern manufacturing facilities, Woodshaw delivers products that are distinct in their high quality and longevity of design, whilst only ever using FSC-certified timber from controlled sources for the ultimate in sustainable visibility. Plus, with a 20-year guarantee against rot, Woodshaw products are packed full of benefits to increase consumer confidence.
8. Exclusive insight into the latest trends backed by exclusive promo deals
Everywhere you look on the AMES UK stand you will be greeted by products that illustrate the latest trends that are shaping gardens both now and into 2024. This insight is the product of AMES’ detailed approach to new product development. New launches are backed by extensive market research, data analysis and a strict ‘route to market’ process that ensures anything on offer has been carefully considered to ensure it hits the mark for consumers and keeps tills ringing.
What’s more, the team will introduce special promo deals at Glee; deals that are unlike any others on the market today and are demonstrative of AMES’ commitment to its retail customers. From exclusive ‘Glee sign-up’ incentives to extended pre-season terms, AMES has gone above and beyond to offer retailers confidence for the year ahead.
9. 2024 stock is good to go
AMES UK is confident that the future is bright, with growth for its brands and, more importantly, for its customers forecast for 2024. Join the team on stand to discover more about the steps they have taken to ensure supply and product consistency through significant investment in production, bagging and logistic facilities. With much of 2024 stock already on the ground at AMES UK’s locations across the UK, there has never been a better time to become an AMES retail partner.
10. Access 500+ years of experience
If you are a retailer that values experience and knowledge, then the AMES UK team is hard to beat. From the senior management team and the 40+ strong merchandising team to the sales team, logistic experts, in-house marketeers and designers, office staff and customer service representatives, the entire organisation offers hundreds of years of combined experience. It’s this experience that translates into passion, dedication and a love for what they do. With so much longevity, you can rest assured that you are working with a brand that has unrivalled knowledge; knowledge that will ensure maximum profitability season after season.
Don’t miss out
To see more from AMES UK please visit the team on-stand at Glee 2023, hall 6, stand C40-F41. To find out more about the AMES UK family of brands please visit https://ames-uk.com/