The evolution of Primeur enters a new chapter at Glee 2023

Company: Primeur Ltd

Evolution, the ‘gradual development of something’, has underpinned everything that Primeur has achieved since bursting onto the garden retail scene in 2019. Now, as the team prepares to exhibit at Glee 2023, the next stage in the company’s evolution is about to take place.

Next generation of material innovation

With sustainability wholly at its heart, it comes as no surprise that Glee 2023 will see Primeur add even more to its environmentally friendly product portfolio. Carefully curated to use only waste material – recycled rubber tyres – the multi-award-winning offering made up of Tierra Verde self-watering planters, Eco Way Stepping-Stones, EZ Borders and Easy Tile decking solutions, will welcome a new generation of material innovation. Offering new colour ways and further developing the conversation on why sustainable solutions are not just an earth-saving imperative but also a commercial necessity, these latest introductions will provide retailers with a wealth of new options for the new wave of ethical consumers.

Meet the team

One of Primeur’s greatest strengths is its people. Passionate, dedicated and personable, the family-run business has recently welcomed a new management team following an exciting MBO. With this new generation steering the ship, backed by a team that has been in-house for decades, the knowledge that the team can share is unrivalled.

The full Primeur ‘family’ will be out in force at Glee (Hall 20, stand B22-C33) to talk retailers and buyers through the complete 2024 offering, and to wax lyrical about the many benefits that recycled rubber tyre crumb provides for all products in the portfolio.

Be inspired with market-leading merchandising solutions

Primeur not only curates a product offering that meets the needs of shoppers, but it has also created merchandising solutions that provide flexible and personalised stocking opportunities for retailers. From ‘plug and play’ designs to interchangeable POS, let the Primeur team create a solution that best reflects the needs of your store. Find out more on-stand at Glee 2023.

Primeur at Glee 2023 – our aim

At Glee 2023, Primeur wants its customers to know that it is dedicated to:

  • Bringing eco-friendly, recycled garden products to the market
  • Supporting customers with dedicated account managers
  • Showcasing innovation
  • Creating bespoke displays that work hard within the retail environment
  • Providing product when it’s needed most with short-lead times in every season
  • Building on the family values that underpin everything it does to create the ‘Primeur difference’

Don’t forget – Thursday 29th June will be Floral Thursday, helping to raise much needed funds for the Greenfingers Charity. Avid supporters of the charity and the work it undertakes in children’s hospices gardens across the country, this year the team at Primeur will be donning their best floral apparel to support this special one-day initiative. Will you be joining them?

Find out more

To find out more about Primeur’s 2024 offering, please make a beeline for the team at Glee 2023. You can find them on stand in Hall 20, stand B22 – C33. To get in touch with the team before Glee please call 01274 518800, email, or visit

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