RocketGro’s unique new mix plugs a perfect gap in the market
Debuted exclusively at Glee, RocketGro’s brand-new Herb & Alpine Compost garnered a fantastic response from buyers at the show who are keen to fill a gap in their offering with the first compost dedicated to the growing needs of both alpine plants and herbs in a 20-litre bag.
Leading the charge in sustainable growing media, RocketGro is first to market with a Vegan-friendly, Soil Association Approved Organic, Peat-Free, Coir-free compost that is free from synthetic chemicals and perfectly tailored for growing alpines, succulents, and edible herbs. Boosted by Organic Fertiliser Superfood, this compost really works!
Whilst alpine compost is already available in the market, there are currently no options for herb mixes supplied in anything more sizeable than small pouches, meaning retailers often aren’t able to meet the needs of gardeners growing in larger areas. As a result, buyers have warmly welcomed the new launch and are keen to start listing the product, with RocketGro busy taking orders.
RocketGro’s new specialist Herb & Alpine Compost is designed to create a faster sell-through on what can be a slow-moving line (alpine), tapping into the on-trend herb growing market and driving more customers into garden centres on the hunt for herbs and a supportive compost that does the job.
Ideal for growing alpines, succulents and herbs, the loamy compost – comprising RocketGro Multi-Purpose Compost with added John Innes and Cornish Grit – provides excellent drainage and performed extremely well in trials, with a 100% success rate across multiple plant varieties.
This brand-new launch creates another fantastic point of difference for the leading British peat-free brand, generating a wealth of opportunities for retailers alongside RocketGro’s other game-changing sustainable products. With such a small commitment from garden centres – a minimum order of just one pallet – trialling this exciting new line is a no-brainer.
Managing Director, Toby Thomas said: “We were delighted with the response to our new Herb & Alpine Compost at Glee. We believed it was a great product but it’s only when you’re in front of buyers and getting their feedback that you really know. We have hit on something with this new compost and found a genuine gap in the market. It’s so simple but sometimes the cleverest things are the most simple. Retailers are very keen to get it on shelf, which is why almost every order we’ve taken recently has got a pallet of this new mix on it.”
Herb & Alpine Compost joins RocketGro’s stellar line-up of organic peat-free growing media products, which includes its best-selling Multi-Purpose Compost, Seed & Cutting Compost with added John Innes, Fruit & Veg Compost, and Magic Mulch – all of which are firm favourites of the growers at River Cottage HQ – plus its popular line of Liquid Plant Feeds, which is having huge success in online and bricks-and-mortar garden centres alike.
Find out more
If you want to learn more about RocketGro or are keen to discuss adding its product portfolio into your 2024 offering, please contact Toby Thomas (hello@rocketgro.co.uk /07936 928 981) or Andy Abraham (andy@rocketgro.co.uk / 07446 937902). View the full range and discover more about the RocketGro story at www.rocketgro.co.uk.