Sniffe & Likkit snaps up Anna!

Company: Sniffe & Likkit

Fast-growing British dog grooming, gifts and treats firm Sniffe & Likkit has announced a partnership with renowned pet behaviour and nutrition expert, Anna Webb.

Regularly featured across media such as SKY 1 (for its ‘A Different Breed’ show), The Observer, Talk Radio and various BBC radio shows, Anna is also an ambassador for the national charities ‘All Dogs Matter’ and ‘Dogs on the Streets’.

Work with Sniffe & Likkit will see her collaborate across a wide variety of media - including her own podcast, ‘A Dog’s Life’ - especially in support of its new products, which includes ‘Glove My Dog’.

This is a drying towel made from unique type of natural bamboo fibres (‘Tamboocel’), renowned for its super absorbent and fast-drying qualities. With none of the heavy roughness of old cotton towels that many people use, Glove My Dog is ergonomically-designed to maximise gentle physical bonding with your dog - while quickly drying them after a wash. The environmentally-friendly material is naturally anti-bacterial, as well as mould and odour resistant, so it’s great for dogs with allergies or skin conditions. 


Just a year old and having won ‘Pet Product of the Year’ from the PetQuip Awards in 2020, Sniffe & Likkit also unleashed its expanded range at the ‘GLEE’ show in mid-September. This saw the firm show off its new Christmas-themed products and gift packs. To support its expanded range, Sniffe & Likkit is now offering all new stockists a free counter-top display unit for maximum visibility and to help drive sales.

The past year has seen the brand drive awareness and further support retailers by attending outdoor dog and lifestyle shows. It’s also been busy with its PR and Social Media activity - highlights include being featured in the FT and seeing Instagram followers double every three months. With pet ownership up by 10% and an extra 3m+ households having a pet (there’s now 14m dogs in the UK!), the firm is looking forward to another successful year in 2022.

RRP of £24.00

Trade stockists: Pedigree Wholesale ( or

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