Henry Bell merchandising boost at Flowerland Garden Centre

Company: Henry Bell & Co

Flowerland, Iver, one of Buckinghamshire’s largest and most popular garden centres, has been re-layed in only two days thanks to Henry Bell & Co’s innovative vertical merchandising concept, designed to grow the number of customers purchasing wild bird care products, maximise the potential of in-store floor space and drive an increase in market spend.

This reconfiguration of merchandise has provided an aesthetically pleasing and highly effective 21-square-metre store-within-store, dedicated to a broad range of Henry Bell Wild Bird Care feeds and accessories. All work was carried out by the brand’s skilled sales team with ongoing support and guidance from the Henry Bell Head Office.

Tony Clare, Henry Bell Wild Bird Care Commercial Director, said: “Flowerland, Iver, has been a customer for four years and during this time we have worked closely with the store manager and his staff. We have grown to know them and their customer-base extremely well and were delighted to implement the re-lay to boost the business’s sales and improve margin delivery.

“Our merchandising concept might be simple, but it certainly packs a punch, bringing some brilliant commercial benefits to customers who adopt it. We think the Henry Bell display area looks incredible and we’re delighted that Flowerland decided to unleash the potential in this exciting display area.”

Flowerland, Iver, store manager Jack Cox, added: “The Henry Bell sales team has done a superb job. We couldn’t believe how fast everything was  – from start to finish in only 48 hours! The reaction from our customers has been extremely positive and we’re certainly seeing lots of the brand’s wild bird products going through our tills.”

Henry Bell

The Henry Bell Wild Bird Care Collection was launched in July 2019 by Henry Bell & Co, a leading animal feeds manufacturer since 1825. This exciting range features more than 200 products catering for every type of garden bird, all designed with health and wellbeing of birds in mind.

The collection features high-quality wild bird feeds, including seed mixes, straights, fat balls and suet bites, and accessories such as feeders, feeding stations, bird boxes and baths. All packaging is 100 per cent recyclable as part of the company’s green credentials and commitment to the environment. Henry Bell Wild Bird Care products are available nationally in garden centres, pet shops, country stores and other retailers. Henry Bell has also been pivotal in the growth of many private-label wild bird food brands.


Flowerland, Iver

This garden centre in Iver, Buckinghamshire, is one of the largest in the UK, located close to where the M4 Junction 4, M40 Junction 1 and M25 Junction 16 meet near Uxbridge. It sells an extensive range of products for gardens and interiors, and is well known as a destination shopping venue.


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