From Seeds to Suet, Honeyfield’s continue to innovate

Company: Honeyfield's
  • New Suet Range
  • 3kg MWI Pellets Tub
  • 4 Pack Suet Blocks MW and Insect
  • 750g Suet Pellets Fruity

Wild Bird Care specialist Honeyfield’s have introduced a major manufacturing capability to their production site in Driby, Lincolnshire. Now, Honeyfield’s will be producing Suet Pellets and Suet Blocks in-house and launching a refreshed Suet offering to the market.

This development sees Honeyfield’s, a brand backed by numerous years of Bird Care expertise, further strengthen their supply chain. This means the raw ingredients are now quality UK sourced for the new improved recipes of Suet Pellets and Blocks and have been formulated and tested as a unique blend that birds will love.

A new unique Suet formulated by experts

The Suet Pellets are available in two flavours - Mealworms & Insect and Fruity Flavour which are available in 4 sizes to fit all consumer needs, 750g, 2kg, 3kg Tub and 12.6kg.

Suet Blocks are also available in the same two flavours as the new Suet Pellets (Mealworms & Insect and Fruity Flavour) and are available as 300g single blocks, Packs of 4 blocks and a Mixed Pack of 8 (4 Fruity Flavour and 4 Mealworm & Insect).

Honeyfield’s have based these unique recipes on research and taste tests which underpin the brands palatability. Boasting a high fat content, the new recipe contains Nyjer Seed, which especially enhances the nutritional benefit to birds. In addition to this, Honeyfield’s only uses natural dye’s in the Suet range. These improvements to Suet Pellets and Blocks set’s Honeyfield’s apart from other Wild Bird Care brands by including the unique ingredient of Nyjer Seed within Suet products and being the only bird care brand within Britain to use only natural dyes.

There for customers in challenging times

Whilst last year bought many challenges to the industry, Honeyfield’s continued to service customers with their high-quality products. Throughout the year, numerous suet projects arose and allowed for Honeyfield’s to create their in-house suet operation and continue to develop and perfect their unique recipes. The development of the UK based manufacturing of their suet products has many benefits to the customer, amongst which is the opportunity for customers to receive regular suet deliveries due to the removal of a step in the supply chain.

James Jackson, category manager of Honeyfield’s spoke of the developments saying, ‘we are really excited to add another manufacturing capability to our range, this allows us to choose the highest quality UK sourced ingredients for our Suet range - as we already do for most of our seed range where possible.’

Dedication to innovation, backed by traditional values

Since Honeyfield’s was founded in 2015, the company has continued to innovate and grow whilst keeping their traditional values at the heart of what they do. This dedication to innovation has extended through to the new Suet range with the brand having plans to not only grow their brand but to grow the Wild Bird Care market by creating new ideas towards feeding the birds. The new developments mean that Honeyfield’s are able to constantly innovate, test and create new products in-house.

In addition to Honeyfield’s plans to revolutionise the Wild Bird Care market, the new Suet production operation means that anyone who requires their own brand suet products can benefit from the wealth of experience, high quality ingredients and specialist tried-and-tested recipes that Honeyfield’s has to offer.

Sam Marriage, managing director of WHM Pet Group said ‘as the weather remains cold and food sources for birds are scarce alongside uncertainty within politics and the potential economic effect, our UK based suet operation couldn’t have come at a better time. We are already innovating and creating new, exciting products within the suet range and beyond. We are looking forward to sharing our hard work with the market in 2021’.

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