The Happy Factor
Zero In Plant Remedy is the new range for healthier houseplants. Keeping customers and their houseplants happy and healthy!
It’s well established that houseplants have a positive impact on mental health and wellbeing several ways. Houseplants are proven to reduce stress levels and improve mood. They make workspaces more conducive and increase productivity and have even been shown to increase pain tolerance in hospital settings. In the home they provide a connection with nature, add to décor and ambience and reward our caring instincts.
And the market for houseplants is growing. Sales have doubled since 2019 and almost half of all people purchased a houseplant in 2023.
But new and younger owners are struggling with the care of their new houseplants. This was the driver for the development of a new Zero In Plant Remedy range of plant care products that will help even the least experienced owners care for and nurture their plants. The range includes bug traps, gnat barriers, tonics, misters and leaf shine solutions.
Edwin Allingham said “I have first-hand experience of young people in my own family struggling to care for their houseplants. And I’ve seen for myself the positive impact on wellbeing of having healthy plants in the living and working environment. We identified a clear need for a collection of easy-to-use care products that will mean everyone can successfully care for their plants – and boost their mood in the process!”
Zero In Plant Remedy range of fourteen products is available on a Development Deal which includes a compact display unit and guarantees participating retailers a 60% gross margin.