Ivyline counts down to Glee with major reveal
With Glee just days away, market-leading home and garden supplier Ivyline is inviting buyers and retailers to visit Stand 20G10-H11 at the NEC Birmingham from 8th–10th September – where the full Spring/Summer 2027 collection will be joined by a major new announcement for trade customers.
A Big Reveal for Trade Customers
Ivyline has confirmed that Glee will be the stage for an exciting new launch created exclusively for its trade customers. Whilst the team are keeping the details firmly under wraps until the show, they promise it represents a significant investment in the way Ivyline supports its retail partners – making it easier than ever to work with the brand and raising the level of service customers can expect, season after season.
Visitors to the stand will be the very first to experience it, with the Ivyline team on hand throughout the show to demonstrate what it means for their business. It is one more reason – alongside the new collection itself – to make Ivyline an essential stop at this year’s show.
The Spring/Summer 2027 Collection in Full
First previewed at the HTA National Plant Show earlier this summer, the Spring/Summer 2027 collection will be on display in its entirety at Glee. Indoors, the new ranges celebrate craft, pattern and personality – from scalloped detailing, gingham patterns and Aztec embossed designs to artisan reactive glazes and new colours for the best-selling Lisbon collection, all led by Luminous Blue, the WGSN and Coloro Colour of the Year for 2027.
Outdoors, antique terracotta, regal crests and nature-inspired embossed motifs sit alongside premium glazes, Alpine planters and on-trend fibre clay designs, whilst the Galvanised, terracotta and plastic ranges have all been extended with new shapes, sizes and colourways to suit a wider range of plants, homes and budgets.
Visit Ivyline at Glee – or at the Showroom
The Ivyline team would love to welcome you to Stand 20G10-H11 to explore the collection, preview the new launch and discuss plans for the season ahead. Appointments are booking up quickly, so retailers are encouraged to secure a time slot in advance.
Can’t make it to the NEC? The full Spring/Summer 2027 collection can also be viewed at the Ivyline showroom, where the team offer one-to-one appointments to walk buyers through the ranges at their own pace.
Get in touch with their team to discover how the new collection can help inspire your customers and drive sales in the year ahead. To book an appointment – at Glee or at the showroom – email sales@ivylinegb.co.uk or call 024 7633 9180. Visit the website for more information: www.ivylinegb.co.uk