With the garden décor category booming and consumers decorating their gardens with the same care as their interior rooms, Woodlodge’s Honey & Wild range is set to take outdoor decoration to the next level with its inspirational portfolio of products, designed to refresh exterior living this summer.
Following the company’s acquisition of The Garden Foundry and Adobe Wholesale in July 2020, and led by Product Development Managers, Martin Kingston and Tara Truman, Woodlodge has curated a new brand and an innovative collection of giftable, decorative garden ornaments and accessories, aimed at gardeners that have an outdoor space which calls out for something a little bit different.
Retailers can expect incremental spends as the trend for taking the ‘inside out’ continues with Honey & Wild offering affordable, cool, quirky art and sculptures which inject a flash of character into even the tiniest garden. Featuring statement pieces that include a stunning range of garden mobiles, windchimes and rain chains, contemporary and traditional outdoor lanterns, elaborate garden arches and plant supports, wall art and in demand garden mirrors, the Honey & Wild brand aims to capture the imagination of a new gardeners who are keen to make bold and colourful statements in their outdoor space.
With consumers finding comfort from nature during the past year, Honey & Wild’s range of bird feeders will provide the perfect addition to those that want to attract avian visitors to their back yards. Injecting the fun into wildlife are the Owl and Jay Bird character feeders, resin animal baths and bowls, as well as the award-winning Perched Bird Feeder Stake which scooped a New Product Award at Glee in 2020.
Offering year-round appeal with something for every demographic, the Honey & Wild range also includes cast iron figurines, attractive steel wall pot planters, swaying garden balancers, whimsical wooden signs, cute doorstops and garden globes. These have all been designed to have high potential for key gifting periods - such as Easter, Mother’s Day and Christmas.
The Honey & Wild range will ignite sales with its in store display concepts which will make this category both commercial and profitable. Make a big impression and attract more customers with our bespoke display stands which include wooden A-frames, tiered stands, floor standing displays and hanging trees. These are complimented by branded point of sale graphics that will draw the customers eye, promote key products and benefits to shoppers whilst educating on other products they can purchase from your store in future.
Managing Director, Michael Wooldridge said: “The Honey & Wild expansion into garden decor marks an incredibly exciting new chapter for Woodlodge. If lockdown has taught us anything, it’s the importance of our gardens with younger people embracing their green-thumb and engaging with their outdoor spaces in a whole new way.
“We’ve continued to source, develop and grow this product category with a passion to deliver exceptional quality products for the garden and gift retail market. Woodlodge has seen fantastic growth over the last year and we’re looking to follow that success into 2021 with the Honey & Wild collection.”
The Honey & Wild range is available now and can be viewed by appointment at the company’s Tetbury showroom.
Bespoke display solutions and merchandising support are available for each product range.
For more information or a Honey & Wild catalogue, please contact your local sales representative or visit www.woodlodge.co.uk