The Real Soil Company and its hero product – SuperSoil - has been brought to market to enable garden retailers to fill the void felt at the upper end of the growing media product sector. Organic, peat-free and featuring only the best plant-derived matter, buyers will want to ensure the company is on their list of brands not to miss.
Backed by years of experience thanks to its parent company, Boughton Loam - leading suppliers of soils, seeds and substrates to the amenity, landscape and construction industries since 1985 - The Real Soil Company is dedicated to helping retailers understand the ‘SuperSoil difference’ and how its product is shining a light on how most existing topsoils offer little nutritional value for home growing. In fact, most topsoils are not fit for purpose, instead they have a high sand content and will include wood fibre, peat and other environmentally damaging products – together elements that will not build brand loyalty or repeat sales.
With SuperSoil retailers can rest assured that they are stocking something that delivers, with is why two of the three biggest garden centre chains have already snapped up stock of this exciting new chapter for topsoil.
Every single bag is packed full of ‘super charged’ natural and organic single-source plant-derived amendment, which when blended with natural topsoil, meets higher environmental, physical and nutritional standards than is currently specified in BS3882. The result of this improved soil biology means, more crucially for gardeners, that SuperSoil consistently outperforms current market-leading topsoils in key areas, including phosphorous (required for plant respiration and growth), potassium (essential for respiration and photosynthesis), magnesium (creates brighter colours), organic matter (improves soil structure, water retention and drought tolerance) and sand/silt/clay content.
On stand at Glee (Hall 6, stand G60) retailers can get up close and personal with all-new SuperSoil and compare it to other topsoils available on the market today. Display units will, through sight and touch, help the team at The Real Soil Company to showcase the difference in valuable content; knowledge which they hope will inspire buyers to look to a more comprehensive supplier, and one where environmental issues do not compromise, but enhance the product offering.
Find out more
You can also learn more about the product, its ethos and the in-depth independent testing that takes place to ensure SuperSoil is best in class by visiting www.therealsoilcompany.co.uk