The AMES Companies expands merchandising team

Company: AMES UK
  • The AMES Companies merchandising team at work
  • The AMES Companies merchandising team at work

The 40-strong AMES Companies merchandising team that has become a familiar face to garden retailers up and down the country has added a new string to its bow, with the full product remit now covered by this creative and integral part of AMES’ overall offering.

Supporting its retail customers, the AMES Companies merchandising team will now be on hand to present and display everything from Apta pots and planters to Kelkay aggregates and paving, La Hacienda’s extensive outdoor cooking, heating and garden décor portfolio, the all-new AMES Tools brand, Easy Fountain water features, and Woodshaw’s garden timber essentials.

To ensure best-in-category merchandising support and creative displays to entice shoppers, the merchandising team has recently undertaken extensive training. The training covered quality protocols, market research and global market share, offering invaluable insight into the ‘AMES difference’. Hands-on experience also ensured that every merchandiser was confident in all aspects of point of sale and product construction, as well as displaying ranges for the optimal purchasing journey.

With new ideas come new merchandising solutions and, as a result, retailers can expect to see more cross merchandising masterclasses shaping future displays. Additionally, they can expect to enjoy increased peace of mind as multiple bestselling, year-round categories will now be looked after by the team on a regular basis.

Newness to drive sales in the year ahead

This expansion of the team’s remit comes at the perfect time as pre-season orders roll in, following a series of exciting expansions for the brand. Launching exclusively for season 24 is AMES Tools, which offers the most comprehensive and carefully curated lawn and garden tool portfolios to hit the market in years, with a series of exclusive design features shaking up this much-loved category.

Elsewhere, Apta marks a new chapter with the introduction of the recycled and ultra-lightweight Apta Lightweight collection, whilst water features take centre stage with a renewed focus on the Easy Fountain brand. Finally, Kelkay and La Hacienda will welcome exciting new merchandising solutions that will breathe new life into the landscaping and outdoor leisure categories respectively, together opening up new sales opportunities for retailers.

Find out more
Find out more about the AMES Companies by visiting Alternatively, please visit the individual brand websites to see the latest news and to access the 2024 catalogues:

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