SBM Life Science, the group behind the iconic fertiliser brands, Baby Bio® and Phostrogen®, has shared success of its new product launches and announced further details of upcoming activity this season.
Following significant investment into its marketing strategy for 2022, the company has reported its biggest half year performance following the launch of a range of new products this season, demonstrating its importance to the industry and allowing retailers to tap into this lucrative customer base.
To support the new launches, SBM, which has recently become certified as A Great Place To Work® across the UK and Europe, has delivered a host of activity to increase brand awareness, drive footfall through retailers and boost sales, strengthening their industry-leading positions in the home and garden arena.
But the marketing activity this season isn’t over yet, as SBM has announced it will be partnering with prominent gardening influencers Dahlia Beach, The Hairy Horticulturist and Wellies and Waffles this summer, as well as launching a host of brand partnerships and competitions over the coming months.
The activity aims to reach a different target audience across social media platforms, who may be of a younger demographic or new to gardening and plantcare, generating a variety of engaging content to educate and inspire the customer.
This follows a host of activity already delivered, including Phostrogen®’s first broadcast campaign, with TV advertisements aired across various lifestyle channels including ITV on-demand, as well as an extensive print and digital advertising campaign.
SBM has also introduced a new instore incentive across its Phostrogen® range, offering consumers a “Great British Days Out” with discounted entry at a host of leisure destinations across the country when they purchase any pack of Phostrogen® product.
To further support its valued retail partners, a range of exciting and engaging in-store point of sale display units have been made available to stores to command space, attract interest and catch the eye of consumers, including archways, hot spots, and gondola ends, as well as extensive PR activity to build brand awareness and generate interest in the products.
James Ramnought, Marketing Director for SBM Life Science commented, “We are delighted with the success we have seen for both Baby Bio® and Phostrogen® so far this season. The combination of digital and print advertising, in-store POS, broadcast advertisements, on-pack promotions and PR activity has allowed us to create a real buzz around the new product launches, reaching a whole new target audience as well as continuing to meet the needs of our existing customer base.
“What’s more, we still have a host of exciting activity to deliver throughout the summer, with influencer marketing and brand partnerships in the pipeline to further bolster the brands’ presence in the market, so watch this space!”
The new organic products launched this season include Baby Bio® Organic Houseplant Food, Phostrogen® Organic All Purpose Food (liquid and granule), Phostrogen® Organic Tomato Food, Phostrogen® Organic Lawncare Food, and Phostrogen® Organic Ericaceous Food. SBM has also unveiled a fresh new rebrand of Phostrogen®’s popular All Purpose Plant Food.