Primeur is fresh from an excellent showcase at Glee 2022, where the company enjoyed a fantastic reception to its new launches which joined the company’s existing multi-award-winning recycled rubber garden ranges.
Make mowing the lawn easier than ever!
The innovative L-shape of the all-new Mower Edge Border has been designed to make grass cutting effortless! The new design allows a mower to run right up against the border of the lawn, meaning there is no need to use a strimmer to trim up to the edge. As with the rest of the recycled rubber EZ Border collection, the flexible Mower Edge Borders are capable of bending around curves to fit the shape of your lawn, path, or flower bed, and come supplied with installation spikes.
Updates to planters & decking solutions
Ahead of the 2023 season, there are also new additions to Primeur’s top-selling Tierra Verde self-watering planters, with a new steel grey colour added to the Citadelle square and 15cm trough planters, both of which have been flying off the shelves during the 2022 season.
Over in the Easy Tile decking range, new introductions include extra-large 45x45cm ‘Extreme’ Tiles and 45x45cm Cosmopolitan Decking tiles, plus edging and corners to fit the new extra-large sizes for a seamless fit.
As with all products in Primeur’s Eco Garden collection, the new borders, planters and tiles are all constructed from recycled rubber tyres, making them incredibly durable as well as lightweight and resistant to mould or mildew, making them true gardening heroes.
Even more ways to drive sales instore – new merchandising solutions from Primeur
There is more good news for Primeur retailers as the team has also brought to market even more advanced merchandising solutions to ensure that stocking Primeur products is easier – and more profitable – than ever!
Launched exclusively at Glee were new full pallet display units for stepping-stones and borders. These ‘naked’ pallets are designed to optimise the sales potential of the landscaping products, allowing these to be merchandised easily alongside other complimentary products making them easy for consumers to locate when they are looking at starting any landscaping project.
Each pallet display allows the retailer to hold more inventory of key lines, ensuring stock is fully available at the right time. Delivered to retail customers ready-stocked with POS attached to make implementation seamless. Retailers can select their preferred items from the EZ Borders and Eco-Way Stepping-Stones.
These units run alongside the existing wooden display units which are still available to showcase a number of different products from a smaller footprint, and also the pallet displays which are supplied with a pallet skirt. POS across all the display options details the unique features and benefits of each product, with simple icons and texts which also communicate to end-users the important sustainable benefits of each product. To further support this, the Primeur team will as ever, be on hand to work with individual retailers to identify their key sales patterns and bestsellers, helping to curate a fully stocked and individual unit that will see consumers coming back again and again.
Talking post-Glee, Primeur Managing Director, Jenny Douthwaite, said: “Despite the challenges this year has brought us all, Primeur has witnessed yet another strong year and our sustainability story has been further enhanced. Our focus has remained on continuing to offer our customers innovative products that add interest to their ranges, and as we move forwards, we will continue to work closely with customers to ensure that any space allocated to Primeur ranges works hard for them by generating volume sales by having the right products, and the right quantity when it is needed most.”
To date, Primeur has helped to repurpose over 5 million tyres in the last year alone.
- Planters remain Primeur’s bestsellers with over 50% of its sales in garden ranges being planters. Hot on the heels of planters if borders which account for 30% of garden centre sales, with the remaining 20% made up of stepping-stones and decking solutions.
- In fact, Primeur’s popularity has soared so high it is reporting a 156% YOY growth for the 2021/22 season!