Let the sales flow with the new Easy Fountain Home Delivery merchandiser

Company: AMES UK
  • Traditional collection - Winchcombe Spring
  • Natural collection - Cambrian Monolith

Modern, traditional, natural, or distinctive, whatever your shoppers want from a water feature, you can now offer them the complete choice thanks to the new Home Delivery service launched exclusively for the AMES Companies Easy Fountain brand.

Brought to market ahead of season 24, this new delivery and stock-holding approach is set to revolutionise the complete purchasing process, from the supplier to the product finding its home in gardens across the country.

Easy Fountain Home Delivery – how does it work

  1. No stock held in-store – forget finding space to display water features or the inevitable decision-making about which lines to stock. With Easy Fountain Home Delivery, retailers can stock the complete offering, which is currently made up of 49 stylish designs across five distinct collections.
  2. One merchandiser to rule them all – packed full of inspirational imagery, shoppers need only scan the QR code to find everything they need to know about the products on offer. From product images to dimensions and even info on the perfect fountain cover, consumers can make quick, easy and confident decisions at the point of sale.
  3. Place your order at the till – after snapping the QR code and making their purchasing decisions, consumers visit the tills to check out. Nothing added; scan the barcode, complete payment, and provide a delivery address – it’s that simple.
  4. We deliver direct – once the order is received, the AMES Companies team will pick, pack and despatch with delivery to the consumer within seven to 10 days. Orders placed with multiple products from across the three brands will all arrive simultaneously so that the garden updates can start immediately.

Nick Jones, Commercial Director at the AMES Companies, said: “As water features grow in popularity, retailers are caught scratching their heads as to how they can stock a variety of designs without overtaking the complete retail footprint. Whilst our traditional Easy Fountain merchandisers have already changed the game with their eye-catching and informative displays, we wanted to extend this further and make it even easier for retailers to maximise our entire offering. A minimal footprint with maximum return, the opportunity to generate cross-category sales and create happy, confident shoppers, is something very few other merchandising solutions can boast, and we’re excited about what this can, and will, mean for our retail customers.”


Find out more

Please contact your local AMES sales manager to learn how you can benefit from AMES Companies’ new home delivery service in 2024.       

To stay updated with all the latest news from Easy Fountain, including accessing the dedicated trade portal where you will find a comprehensive image library, POS guide and Product Database alongside the 2024 catalogue, please visit www.easyfountain.co.uk. Further details about the AMES Companies by visiting www.ames-uk.com

Meet the latest designs

New launches for season 2024 will include the Modern collection’s Amber Falls, a copper patinaed monolith of ridged stone that can hold its own as a statement piece, just as much as it could blend into a cottage garden.

Also joining the Modern line-up is the Rene range, made up of the Rene Falls, which draws its inspiration from art deco metalwork, and the Rene Cascade, which features the same metalwork and is topped with a steel sphere. Standing at 655mm and 695mm, respectively, these are water features that command attention and demand to be enjoyed.

Elsewhere, the Traditional collection has welcomed three new classic designs with the introduction of Winchcombe. This collection draws its inspiration from Edwardian and Victorian styles, including the Winchcombe Spring, reminiscent of Victorian spring-filled drinking fountains; Winchcombe Ripple, a new take on traditional doorstep slate planters; and Winchcombe Cascade, with its scalloped design adorning a ‘slate’ sphere. 

In the Natural collection, Cambrian Monolith and Snowdonia Monolith have been introduced to expand the natural stone offering but with a more contemporary twist.

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