Dobbies unveils #sustainabledobbies campaign

Dobbies Garden Centres supports the RHS National Gardening Week (26 April – 2 May) with the launch of new sustainable products and the start of its #sustainabledobbies campaign.

Dobbies says it is committed to educating about the importance of soil health and delivering environmentally-friendly practices and products, and sustainable solutions.

 This year, the RHS is encouraging everyone to get their ‘dose of Vitamin G’ by taking a few minutes each day to connect with nature. Dobbies will share dedicated National Gardening Week content focused on #sustainabledobbies which will build and develop throughout 2021 both online and instore.

90% peat free in 2021 and 100% peat free in 2022.

A key part of Dobbies’ sustainability pledge is to reduce the use of peat, plastics and pesticides in its product range. The team are on track with the commitment made in 2020 to be 90% peat free in 2021 and 100% peat free in 2022. The retailer has also worked with nursery suppliers to produce a roadmap for an annual reduction in peat use.

Dobbies is launching a number of new sustainable products in store and online. Landing in store this week are biochar products from Carbon Gold – Carbon Gold Biochar Fertiliser and Biochar Soil Improver - with Dobbies being the first leading garden centre to stock these products.

Carbon Gold’s biochar products are 100% peat and chemical-free, FSC Certified and Soil Association organic approved, and are used by professionals the world over, including conventional and organic crop growers, tree care specialists and even elite sports greenkeepers.

Biochar is so high in carbon that adding it to soil permanently sequesters CO2 from the atmosphere. In fact, biochar acts like natural magic in the garden, with significant and permanent benefits proven to boost the health and vitality of plants.

Compost bag recycling in store

A garden centre first, in the next month Dobbies will launch compost bag recycling in store, in partnership with Evergreen. This will initially launch in 10 stores, with further roll out planned in 2021. New pot recycling stations will also be installed, building on the success of the pot return scheme, as well as a commitment to increasing recyclable plant pots and single use plastics.

Dobbies does not stock weedkillers that contain glyphosate

As part of #sustaintabledobbies, there is additional focus on the safer range of pest control products, to reduce the impact on beneficial garden insects and wildlife. The retailer does not stock weedkillers that contain glyphosate or slug killers that contain metaldehyde, and rodenticides have been delisted.

Graeme Jenkins, CEO of Dobbies, said: “At Dobbies we pride ourselves on providing the best gardening products, services and advice, and it’s also our responsibility to care for our environment. Sustainable practices have been a core focus for some time and we are pleased to support National Gardening Week with #sustainabledobbies.

HRH The Prince of Wales’ Sustainable Market Initiative

“As well as reducing our use of peat, plastics and pesticides and providing our customers with recycling opportunities, we are also proud supporters of Terra Carta from HRH The Prince of Wales’ Sustainable Market Initiative – helping make the UK a greener place.”

Mike Hartshorn, MD of Carbon Gold, said: “Gardeners, home growers and allotmenteers have always wanted their plots of outdoor space to be healthy, vibrant and disease and pest free, but these days making sure they’re also environmentally friendly is rising up everyone’s lists of priorities. Our biochar products, which have always been the professionals’ best kept secret, are the perfect replacement for unsustainable peat-based products because they really work and they’re actually good for the environment. It is the gardening product of the future!”

Follow and support Dobbies sustainability campaign using the hashtag #sustainabledobbies

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