UK pet industry anticipates return of PATS Telford

Company: PATS Telford

UK pet retailers and suppliers have admitted they can’t wait for the return of a ‘live’ PATS Telford exhibition, where they can meet face-to-face for the first time in over 18 months.

The nation’s number one pet industry exhibition takes place on 26th-27th September 2021 and has become the most important date in the trade calendar.

Visitor registrations are at an all-time high and stand space is being snapped up with more than 150 companies having already committed to exhibit at the show.

“There is a real thirst for PATS Telford,” said organiser Gordon Thomas, of Impact Exhibitions and Events. “Companies can’t wait to exhibit all of their new products and buyers can’t wait to see and touch them.

“With the huge increase in pet ownership during lockdown the pet market has gone mad – so it’s not surprising that everyone in the industry is anticipating a return of a live PATS Telford.

“Buyer registrations are already much higher than in previous years, and this is a sure sign they are eager meet up with their suppliers again.”

PATS Telford is the place for pet retailers to see a host of new exhibitors as well as the industry’s big-name brands, all of which will be showcasing their latest launches over two action-packed days.

As the excitement starts to build for the first ‘live’ pet industry exhibition since PATS Sandown in February 2020, a selection of PATS newcomers has revealed why they have chosen to exhibit at Telford.

“We needed the perfect platform to showcase our new brand, Dapper Dog, to potential retailers. PATS Telford offers a diverse database of contacts, so we have every confidence that this will give us the new and exciting opportunities that we are looking for” said Liz Edmonds, wholesale manager of Ruff and Tumble.

Harbour Hounds launched in the summer of 2019 with fresh new products and received a fantastic response from dog owners looking for a stylish but practical brand, with an environmentally responsible mindset. As the company gets set to unveil its new products, founding director Sarah Shewring said: “PATS is the number one UK pet show and the perfect event to showcase our unique canine lifestyle brand and new collection. We can't wait.”

Sniffe & Likkit director Lee Sargent commented: “An important event like PATS allows us to properly introduce our new products for customers to explore and of course smell for themselves. We’re super-excited to say ‘hi’ to the pet trade properly after a year of working remotely.”

Furr Boost first came to market at the end of 2020, and has already experienced strong growth. “We’re now building on this early success in many ways, including exhibiting at PATS. We’re looking forward to meeting new potential stockists and retailers at the show and forging relationships with other pet brands for future collaborations,” said owner Louise Toal.

Another company making its PATS debut is ByBenji, whose founding director Richard Blank said: “We are proud and delighted to be exhibiting at Telford. With the ByBenji buzz now spreading, there’s no better time or place to be showcasing our unrivalled dog treat collection. We are very much looking forward to the event.”

Visitors to the show will be able to see an unrivalled array of products in the New Products Showcase, sponsored by pbwnews, watch demonstrations from the country’s leading dog groomers and listen to talks from prominent industry figures.

Sammie Hunt runs the successful and award-winning Redpaw Pet Supplies and is a regular visitor to PATS exhibitions. She said: “It’s the best place to see and try new exciting products, as well as being able to meet the faces behind the companies. It gives great opportunities to build working relationships, along with offering exclusive show deals. Without shows like PATS, we would struggle to keep up with the pet retail industry developments and trends.”

For all the latest news and a full list of PATS Telford exhibitors visit

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