Pit Boss® Grills announces partnership with MotoGP Riders

Company: Dansons Europe
  • Sam Lowes
  • Marcel Schrötter
  • Alex Hofmann

Pit Boss® Grills is proud to announce a partnership agreement with Moto2 riders Sam Lowes and Marcel Schrötter, as well as retired rider Alex Hofman.

Pit Boss® Grills is proud to announce a partnership agreement with Moto2 riders Sam Lowes and Marcel Schrötter, as well as retired rider Alex Hofman. As part of the agreement, all three will serve as official ambassadors for the Pit Boss® brand.

“Pit Boss® is blessed to partner with Sam, Marcel, and Alex to represent our brand in the MotoGP circuit,” said Dansons President Jeff Thiessen. “This isn’t our first foray into motorsports as we’ve been the Official Grill of NASCAR since 2018. However, with the expansion of Pit Boss® into 35 countries around the world, it made perfect sense to align ourselves with the sport of MotoGP and welcome these internationally recognisable and accomplished ambassadors to the Pit Boss® family.”

Sam Lowes is a British motorcycle racer competing with the Elf Marc VDS Racing Team currently, with aspirations of being a Moto2 World Champion. The 2013 World SuperSport Champion made the move to Moto2 in 2014, and the following year he got his first win in the Circuit of Americas. Over the span of Lowes’ career, he has earned 23 podiums, 9 victories, and 17 pole positions.

“I’m really happy with this partnership with Pit Boss,” Lowes said. “It’s a great brand, and I hope we can do some cool stuff together in growing brand awareness. I’m also thankful for the support and can’t wait to work together.”

Schrötter got his start in the German 125cc National Championship in 2007, before claiming titles in both 2008 and 2009. His racing career is full of impressive showings, including making a name for himself as the third best Moto2 pilot and the second best Moto2 team in 2019.

“I am very happy to be part of the worldwide Pit Boss® family and can hardly wait to try out my grill at home with many friends,” Schrötter said. “This is just the beginning.”

Before going into sports broadcasting, Hofmann’s career includes claiming the European title in the 250cc championship and finishing fifth at Le Mans. He’s also a three-time German Champion in motocross and road racing. After leaving the MotoGP arena, Hofmann also worked as a TV host for Formula 1 and has been a MotoGP expert for the past decade. He currently serves as a Servus TV expert for MotoGP.

“I’m happy and proud to bring my barbecue skills to another level of quality with Pit Boss®,” Hofmann said.

About Pit Boss®

Pit Boss® Grills, a subsidiary of Dansons Inc., is a leading manufacturer of technologically innovative, value-engineered products. Within the Pit Boss® brand exists a full line of Wood Pellet, Gas, Charcoal, and Combination-fueled Grills, Barbecues, Smokers, and Portable Grills.

Pit Boss® is blessed to be one of the fastest growing brands in the grilling industry and takes pride in its best-in-class value proposition, crafting grills that are Bigger, Hotter, Heavier® than the competition.

For more information, please visit us online or via our UK social media channels.


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