Green Team unveils new Begonia branding
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The pitch
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The Green Team
Delegates of the YPHA’s Launch Success Challenge gathered at St. Peter's Garden Centre in Worcester, hosted by Mr. William Blake and his team on October 17-18.
Each team prepared for their pitch by spending half a day with Boyd Douglas-Davies. In the session, teams rehearsed their presentations and resolved technical issues to prepare for a polished delivery.
Will Pateman from the YPHA Launch Success Challenge’s Green Team described the experience, “We were nervous but confident due to our hard work. Our team created a brand we believed in, ready to showcase it to the judges.”
Friday marked the presentation day for the teams. The Green Team were the first to present their branding concepts for the new Begonia showcasing skills developed in Launch Success workshops, mentorship, and personal experiences.
Pateman reflected, “It was a huge moment for us! We had the chance to present our ideas to some highly influential figures in the horticulture industry, and thankfully, they were all incredibly supportive.”
Working together
The judges were thoroughly impressed with both teams presentations, and while the Green Team won by a narrow margin, the judges chose to combine the best elements from each team’s pitch.
Now, the teams will work together to finalize the product, preparing it for its launch at Gardeners' World Live 2025.