Broil King UK has appointed Martin Carnaby, formerly of Landman BBQs, as UK Country Manager. Broil King have aggressive expansion plans for the next 3 years and the appointment of Carnaby will support the brand to reach these goals.
• Broil King UK appoints Martin Carnaby as Country Manager of the UK Division
• Expansion Plans on Target
Carnaby’s appointment comes after an unprecedented year of barbecue sales for the brand. Carnaby’s goal is to firmly establish Broil King as a premier luxury barbecue brand in the UK. Broil King have set some ambitious targets for its strategic development over the next three years and is confident that Carnaby will bring the team up to full strength for its push to dominate the barbecue sector in the UK.
Respected in the Industry
Carnaby’s two decades’ experience in the BBQ industry (including a tenure at Weber) and numerous achievements puts him in good stead to expand Broil King’s market share. The brand will also benefit from Carnaby’s network of connections, his wealth of experience and the fact that he’s well respected within the industry.
Broil King dealer Charles Ramseyer, from Socal Southampton, believes Carnaby is the perfect addition to the Broil King Team. “I have known Martin for many years and he is a pleasure to deal with. I wish him luck and look forward to working with him in the future.”
Paradigm Shift in Market Share
Carnaby’s recruitment comes as Broil King aims to drastically increase their market share as part of their long-term expansion program in the UK. From 1 September, Carnaby will report into the Operations Director: Europe, Nathan Wheeler.
“Martin is a BBQ man through and through. Having vast experience in the category, his abundant knowledge encompasses the entire business, which has us excited now that he is joining the Broil King family. His leadership style is perfect for our growing business and his focused vision ensures Broil King a bright future,” says Wheeler.
Hit the Ground Running
Martin has hit the ground running with Broil King UK. As a wholly-owned subsidiary of Canadian-based Onward Manufacturing Company Ltd. (OMC), Broil King UK have invested a significant amount of time in selecting the person to lead the team in the UK.
Carnaby is confident over the opportunity to build the Broil King brand. “I have been in the industry now for over 20 years and have been a big fan of Broil King for a long time. I feel very privileged to have been given this opportunity to join such a great company that really cares about the product, their staff and most importantly their customers. There is enormous potential to grow the Broil King brand in the UK and I am looking forward to taking the business to the next level, with my aim to make Broil King the number one brand in the UK for barbecues!”