JUB Holland wins Sustainability award for The Vibrant Verge
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Jos Smit & Job van Eeden
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JUB Holland UK Ltd has been named winner of the Sustainable Product of the Year – Soft Landscaping category at the Pro Landscaper Sustainability & Biodiversity Awards 2025, held at the FutureScape / Public Spaces Expo at London ExCeL.
The award celebrates The Vibrant Verge, JUB Holland’s pioneering planting concept that combines sustainably grown, naturalising flower bulbs with annual, biennial and perennial wildflower seeds. Designed for verges and borders in public green spaces, it promotes biodiversity, supports pollinators and reduces maintenance through a self-sustaining, low-input design.
Delivering up to eight months of continuous bloom, The Vibrant Verge features more than 35 flowering species within each tailored mix. The judging panel commended the project for “replacing monotone, labour-intensive vegetation with 240 days of colour, life and ecological function,” and praised its measurable environmental and aesthetic impact.
Reflecting on the win, Jos Smit, UK Sales Advisor at JUB Holland, said: “This award is wonderful recognition of our passion for bringing biodiversity into landscape design. The Vibrant Verge shows sustainability and beauty can thrive together — transforming ordinary verges into living ecosystems.”
Job van Eeden, UK Sales Manager, added: “We’re proud of how The Vibrant Verge continues to evolve through collaboration with local authorities, landscape professionals and UK partners. Together, we’re changing how public green space is designed and managed to meet environmental goals while delighting the public.”
With over 110 years of expertise, c continues to lead in sustainable bulb cultivation and creative planting design. As Royal suppliers of colour, they remain dedicated to enriching biodiversity and climate resilience — one verge at a time.
For more information, visit www.thevibrantverge.co.uk or www.jubholland.nl/en