Discount retail group QD, which includes QD stores and Cherry Lane Garden Centres, has introduced food bank collection points to help generate more donations for local food banks. 24 of its stores are taking part so far, including nine Cherry Lanes.
Following a surge in demand for food banks as a result of COVID-19, QD has introduced the food collections as part of the latest activity in its Value Our Planet strategy.
Launched in March, Value Our Planet is the group’s commitment to being a responsible retailer, caring for the environment and world in which we live.
Customers are being invited to buy an extra item during their shop such as tinned goods or packaged food and drop it into the food bank collection point which is located in-store. The donations will be delivered by QD and Cherry Lane to the local food bank and distributed to those in need.
Nisha Collins, brand and events manager for the QD Group, said: “We wanted to do our bit to help. We’re encouraging shoppers to pop an extra tin or two in their trolley, if they can, to help those who rely on the local food bank to get by.”