Heritage Glasshouse and Greenhouse manufacturer Hartley Botanic has been recognised in this year’s prestigious Queen’s Awards for Enterprise for its work growing sales of its English, handmade structures abroad. The Lancashire-based, 83 year old business has received a Queen’s Award for Enterprise in the International Trade category, for Outstanding Short Term Growth following a 144 percent increase in its overseas sales over the last three years, and the subsequent transformation of its strongest markets. The US has now overtaken its domestic demand, to become the manufacturer’s dominant market, and the business has subsequently broken into four additional international markets.
Hartley Botanic is a historic English business, specialising in luxury, bespoke and handmade aluminium Glasshouses and Greenhouses. Operating from the same factory in Greenfield, Lancashire since 1938, the company has earned an unrivalled reputation for crafting ‘the finest Glasshouses and Greenhouses money can buy.’ The business has been selling its Glasshouses and Greenhouses internationally for over 20 years and has enjoyed a strong following for a number of years in the US, Germany and Scandinavia, but in the last three years, its global trade has built significantly. Since 2017, international sales have grown 144 percent, transforming the company’s strongest markets.
Its exponential international growth has meant the UK has now been replaced by the US as Hartley Botanic’s dominant market, as American customers fall for both the businesses’ quintessentially English-looking Victorian Glasshouses and its contemporary Modern Horticulture range which has proved particularly popular in the state of California. The next strongest markets for the business are now Germany, Italy, Ireland and Portugal. The company has also broken into completely new international markets, namely Italy, Norway, Slovakia and Estonia. Hartley Botanic wins the Queen’s Award for International Trade for Outstanding Short Term Growth in overseas sales over three years.