Broil King's 2nd annual dealer training event has been an outstanding success. Selected Broil King stockists attended the event last week in the Midlands which covered barbecue theory, barbecue practical, merchandising and sales techniques.
The Broil King dealer training event hosted 70+ delegates over the course of two days. "The purpose of the training event was to give our Broil King stockist retail staff the knowledge, expertise and confidence to sell our premium barbecue products" said Martin Carnaby, Country Manager, UK.
The event covered barbecue theory, barbecue practical, merchandising and sales techniques as well as a BBQ themed pub quiz in the evening! This was the 2nd dealer event hosted by Broil King in which the European Operations Director, Nathan Wheeler played a crucial role in presenting why Broil King barbecues are engineered to give maximum barbecue flavour. "The positive response from our customers who attended the event has been outstanding" said Nathan Wheeler.
Broil King barbecues manufacture high quality barbecues in North America and have steadily grown their independent stockist network throughout the UK over the last two years.