As 2024 unfolds a new name for all things PR has launched with one of the sector’s longest-serving PR professionals at its helm.
Hornby George PR marks an exciting new chapter for the team that previously led the way with Hornby Whitefoot PR. However, with the owner, Kimberley Hornby, firmly flying solo, the new business represents a fresh start and venture borne from a desire to create a PR offering that stands out from the rest.
The complete client portfolio has joined Kimberley and her team on this journey, including Glee, GIMA, the Greenfingers Charity, and over two dozen suppliers/manufacturers. Together these clients see the team work on everything from local awareness content to international campaigns.
Kimberley said: “Hornby George PR represents my past, present, and future and is a true love letter to everything I have learnt over the last 20 years within the garden retail sector. I have seen what works, what doesn’t and where we can make changes that will make a real difference. Now with Hornby George, I want to put this into practice to demonstrate the actual value of PR. I’m on a mission to prove that PR isn’t a necessary evil as so many think, but instead, it’s a valuable tool that, when aligned with a business' short and long-term goals, can build a brand voice like no other.”
New divisions & retailer support
Continuing, Kimberley said: “As part of the vision for Hornby George PR I also want to create an approach that makes PR more accessible to a wider range of businesses, and in particular for those retailers that until now have not had the time or resources to optimise PR fully. For this, we have curated a series of specialist PR packages designed to support the full comms journey required by retailers throughout the year. It’s an exciting prospect and one we hope retailers will embrace as we approach spring time.”
In addition to the all-new ‘retailer division’ Hornby George PR has also drawn upon its 20+ year experience to strengthen its exhibition and supplier/manufacturer divisions. Recognising the different needs of each, these new divisions will offer revised PR structure and support tools, with a team behind each that bring unrivalled expertise to the table.
The art of collaboration
Kimberley added: “One difference I want to celebrate through the formation of Hornby George PR is the art of collaboration. I know many skilled individuals and small businesses and want to showcase their talents alongside ours. In doing so, Hornby George can facilitate a one-stop-shop approach. Drawing upon our talent pool, we can create strategies that include everything from marketing and design to web building, SEO, exhibition stand concepts, and so much more. This is about making life easier for our clients whilst also helping them to understand the bigger picture and how PR can feed into so many different elements of business development.”
The biggest thank you
“Without question, I wouldn’t have been able to be where I am today without the support of so many. My incredible team have been cheering me on for many months as we made Hornby George come to life, whilst so many of my clients have become full-time cheerleaders for my vision. More than this, I have been embraced by the garden retail industry for almost two decades and not a day goes by when I am not wholly grateful for this. Not many PR agencies get to be so ingrained in the industry they represent so in a way, this new business is a thank you for that. This is the PR agency that I always promised to bring to market.”
Kimberley Hornby becomes the new Vice-Chair of the Garden Media Guild
As if launching a new business was not enough to keep her busy, it has also been confirmed that Kimberley Hornby has recently been appointed the new Vice-Chair of the Garden Media Guild – an accolade that few can boast.
Having joined the Guild committee in early 2023, Kimberley was confirmed as Vice-Chair in December 2023 and will work alongside the current Co-Chairs, Alexandra Campbell and Mike Palmer.
Considered a hugely prestigious organisation, the Garden Media Guild represents, supports and celebrates those garden and horticultural writers, broadcasters, photographers, social influencers, authors, editors, lecturers and allied trade. The Guild holds numerous educational and networking events each year, culminating in the ‘Gardening Oscars’, a.k.a. the Garden Media Guild Awards, each November.
Regarding her new appointment, Kimberley said: “I have long admired not just the work of the Garden Media Guild but what it represents and how it celebrates those working within garden media. Representing the organisation at this level is a real career highlight, and I am honoured to be selected. The first thing on the agenda will be looking at ways to bridge the gap between our members and the garden retail sector. There are so many mutually beneficial opportunities out there and I am here to facilitate this as much as possible. Any suppliers, manufacturers and retailers wanting to find out more about working with the Guild and its members, please do not hesitate to reach out.”
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