This new food and drink trade show for Somerset will present you with an outstanding offering to help your business stay one step ahead, whether you’re looking for local artisans, established brands, food service providers, equipment, or business services.

New 2026 trade show in Somerset will showcase South West’s food and drink suppliers.

Brought to you by Hale Events, the organisers of popular and established regional trade events like The Source, and Expowest Cornwall, The Source Roadshow will launch at the Bath & West Showground in 2026!

"2026 may seem a long way off," said Hale MD Mike Anderson, "but this lead time gives us the opportunity to establish the right partnerships and marketing strategies. That way, when the show launches, exhibitors can be confident they’ll have a well-prepared event at which to connect with the right buyers and maximise their success."

Hale Events has been organising trade shows for over 30 years from their office in Axbridge, Somerset.

Initially taking place for one day only on Wednesday 25^th February 2026, The Source Roadshow will be bringing more than 100 exhibitors to the Bath & West Showground, Shepton Mallet. Somerset has an amazing range of food and drink producers, and they haven’t had a trade show where they can all exhibit together. The mix of local artisans, alongside other suppliers to the food retail and hospitality trade will provide buyers with products and services to help them both stand out from their competition, and cash in on the latest innovations.

Working with established media partners, who will spread the word far and wide, and with Taste of the West; the South West’s regional food group, the Source Roadshow will present trade buyers with an engaging, exciting, and valuable business opportunity to taste, test and compare.

Visiting this show is free for trade buyers, who can find out more at sourceroadshow.co.uk, Information about exhibiting at this show is available from James Curtis, or Paul Thomas on 01934 733433 or by emailing stands@hale-events.com. Media partnerships are available. Contact Mike Anderson on 01934 733433.