The annual gathering for people passionate about countryside pursuits, and the Great British Countryside. A celebration of rural life and the beauty of the British landscape.

The Game Fair is unique in its make-up and remains the world’s largest and spectacular premium festival for the great British countryside.

The 2025 event will be held at Ragley Hall in Warwickshire. It will bring together a hand-picked collection of over 800 leading and specialty brands in Country Sports, Shooting, Fishing, Dogs, Equine, Land & Estate Management, Gardens & Home, Food & Drink and Lifestyle as well as delivering world class attractions, educational content, and high-profile ambassadors. The Game Fair at its heart is a magnet for countryside enthusiasts who love to socialise, network and of course shop!

Our awesome audience is high in attendance and affluence:

• 136,000 visitors over the three days
• 78% AB and 47% affluent achievers
• £121.9 million spend with exhibitors
• Unique 60:40 male/female split
• £80 billion combined wealth in the VIP Enclosure
• 80% landowners and estate managers responsible for 80% of UK land
• National attendance and growing international relationships
• Whilst being part of The Game Fair centres around the 3-day event, we offer a host of PR & Marketing opportunities throughout the year to give you access to our audience now; generate sales, launch products, and promote your brand story.