The International Floriculture Trade Fair (IFTF) is set to make a grand return to the Expo Greater Amsterdam from Tuesday 5th until Thursday 7th of November, 2024, and the floriculture world couldn’t be more excited. As one of the largest and most influential trade fairs dedicated to floriculture, this event has grown to become a key meeting point for florists, growers, breeders, and suppliers across the globe.

With its reputation for innovation and fostering industry connections, the IFTF promises to be a place where business and creativity meet to shape the future of floriculture. Or, as the hosts from HPP Worldwide rightfully like to present it: “IFTF 2024 Is the leading floral industry trade show!”

A Dynamic Platform for the Floriculture Industry

The IFTF isn’t just another trade show; it’s a unique platform where the floriculture community gathers to showcase its latest innovations, connect with potential buyers, and explore future business opportunities. Whether you’re a grower, florist, or part of the supply chain, this event provides you with a rare chance to network with top professionals, discover cutting-edge floral products, and stay ahead of the latest industry trends.

Flower breeders will showcase their latest varieties, which are not only more stunning and long-lasting but also more resistant to diseases and pests. For florists, this is a treasure trove of new material to work with, offering clients something unique and beautiful for every occasion. Meanwhile, suppliers will present cutting-edge tools that streamline operations for everyone, from growers to retailers.

Innovation at the Heart of IFTF

Innovation is at the heart of the IFTF, and 2024 will continue this tradition. New technologies aimed at increasing sustainability in flower production, reducing environmental impact, and improving supply chain efficiency will be on full display. In recent years, there’s been a growing focus on eco-friendly packaging, water-efficient growing practices, and renewable energy use in floriculture.

The rise of automation, artificial intelligence, and digitalization in the floriculture industry will also take center stage, with demonstrations of new software and tools designed to optimize production and distribution.

Let’s Network!

What makes the IFTF truly valuable for attendees is its role as a networking hub. The fair brings together a wide range of professionals, from growers and florists to suppliers and technology providers. The event is designed not just for business deals but also for sharing knowledge and insights that help the entire floriculture industry grow and innovate together.

One of the highlights of IFTF 2024 will be its truly international scope. Exhibitors and attendees come from all over the world, making it a global celebration of floriculture. Last year’s event saw over 300 exhibitors from countries including the Netherlands, Ecuador, Ethiopia, and Kenya, and this year is expected to be no different, with even more countries joining the floral showcase. Visitors will have the opportunity to explore country-specific pavilions, where nations like Colombia, Thailand, and Italy will present their best floral offerings.

These country pavilions offer a glimpse into the local growing techniques, cultural influences on floriculture, and the uniqueness of each region’s flora. It’s also an ideal space for exhibitors to forge international partnerships, exchange knowledge, and explore cross-border opportunities.

Sustainable Floriculture Takes the Lead

Sustainability is no longer a trend; it’s a necessity, and the floriculture industry is taking this seriously. IFTF 2024 will continue to highlight sustainable floriculture practices, from organic growing methods to eco-conscious packaging solutions. As consumers demand more transparency in the production process, exhibitors will be showcasing ways in which they are reducing their environmental footprint and contributing to a more sustainable future for the industry.

As floriculture continues to evolve with sustainable practices, eco-friendly techniques, and technological advancements, breeders, growers, and industry-related companies promise to highlight all these emerging trends. The event will be a bustling hub of inspiration and business potential. This starts already one day ahead of the IFTF with a Floriforum session themed “Cultivating Sustainability Together – Shaping Tomorrow’s Floriculture.”