The International Flower Trade Expo (IFTEX) 2024 in Nairobi highlights Kenya’s flourishing floriculture industry and its crucial partnership with the Netherlands. This collaboration has driven innovation, productivity, and sustainability in the sector. Dutch expertise has facilitated access to global markets, advanced technologies, and sustainable practices. Kenya’s floriculture growth, backed by favorable climate and government support, faces challenges from climate change, but partnerships with the Netherlands continue to play a key role in addressing these issues.