In the fifties and sixties, the first flowery and colorful flowerbeds installed on the Champs de Mars (Nantes) aimed at showcasing the Plant industry professions in a poetic way.

In 1971, the newly-built La Beaujoire Exhibition Park got to host the third edition of the International Floralies – Nantes, giving the event more dimension.

The Floralies’ format then evolved through the years to get to how it looks now. A main theme and its variations, conceptualized spaces: turning the event into an ornamental show, offering a true immersion in a plants and flowers extravaganza every five year.       

Over time, the Floralies sustained a never-ending surprise effect surrounding itself with talented artists and main live entertainment such as Naturya, the first floral Musical, flower-inspired runways, a 700 meter-long interactive digital corridor with exclusive technologies never-seen in Europe, a show on the Erdre River.

In a time the access to information and “beauty” appears endless with new technologies, it seems crucial to keep on dreaming, daring and surprising, offering ever more innovative concepts.