Following the GIMA webinar held on Tuesday 2nd December 2025, GIMA is pleased to confirm Walmart Marketplace as its next retail partner for the GIMA Buyer Connect programme and host of the first ‘Meet the Buyer’ event of 2026.

Taking place on Wednesday 21st January 2026 at Walmart’s newly established London offices, the event will be exclusive to GIMA members and offers suppliers the chance to explore listing opportunities on the U.S. Walmart Marketplace – the online platform of the world’s number one retailer, with access to millions of shoppers every week.

Supporting international seller growth

Walmart Marketplace continues to deliver strong year-on-year growth as the retailer builds a best-in-class eCommerce platform. Alongside expansion across key categories and investment in omnichannel experiences, Walmart is creating new pathways for international brands to scale digitally.

The newly formed Walmart Marketplace team in London has been established specifically to support EMEA sellers, guiding them through onboarding, compliance, operations and long-term growth within the Walmart ecosystem.

Opportunity for GIMA members

Held on site at Walmart’s London offices, the event is designed to create direct, high-value conversations between marketplace buyers and brands that are ready to scale.

Event format (GIMA members only):

• One-to-one meetings – each approved supplier will receive a 25-minute appointment with the Walmart buying team
• Attendance – up to two representatives per company per session

Seller Criteria at a glance

To qualify for a meeting, applicants must be registered businesses that can demonstrate proven eCommerce experience and product readiness for the U.S. marketplace.    In addition, sellers and brands must meet all the following minimum requirements to be invited to book a Buyer Connect meeting:

Must be a registered business in the US, UK, Germany (DE) or Türkiye (TR) – or must provide a valid U.S. Form W-8.

• Must have a valid Business Tax ID, Business License Number, or equivalent (SSNs are not accepted)
• Must provide verification documents confirming business name and address

 How to take part

• Application deadline – Friday 19th December 2025
• How to apply – request and submit the application form via info@gima.org.uk
• Approval – meetings are subject to review and approval by Walmart, with confirmed appointments issued by the GIMA team in due course

The cost for taking part in the above sessions:

GIMA Members: Free