Joy of Plants launches an Automatic Plant Marketing service
Leading UK plant information company Joy of Plants launches a new ‘Automatic Plant Marketing’ service at the GCA Conference for converting garden centre café/restaurant visitors into plant buyers.
Joy of Plants new ‘Inspirations’ service provides garden centre marketing teams with a super-quick and super-affordable way to promote plants year-round to the captive audience in their cafes and restaurants, and elsewhere on site, giving their customers edutainment as well as encouragement to buy plants.
Joy of Plants launches ‘Inspirations’, their Automatic Plant Marketing service, at the GCA’s ‘Associates Exhibition’ on January 28th. They provide a single URL a Garden Centre can use on any digital screen – typically in a café, or perhaps at the entrance, or even an old laptop by the tills. More Inspirations than adverts, the service selects a playlist each day to promote the right plants for the time of year, all year round, all in the garden centre’s branding.
For garden centre marketing teams, it’s an incredibly quick and effective way to ensure that visitors are prompted to visit the houseplant and outdoor plant departments before they leave the store, to increase sales of plants and care products. Joy of Plants handle everything, following the garden centre’s branding, so all the marketing team have to do is to display the URL on-screen, either directly in a browser or on a playlist. For garden centres looking for greater efficiencies in their marketing efforts, it’s a no-brainer.
Terri Jones, Founder and MD of Joy of Plants, said: “We come across so many Garden Centres who aren’t promoting their plants in cafes and restaurants, simply because they lack the time and resources to do it. So we thought we’d help the whole industry do it! We offer an ever-changing selection of 120+ ‘Inspirations’ throughout the year, not just promoting newly-arrived plants, but also showing the viewer the nugget of information or care product they need to succeed with those plants, and suggestions to try something new. Some ‘Inspirations’ refer to plants to buy for particular events, or invite visitors back to the store the following month with teasers for forthcoming plants. We update the selection with new trends and events for the industry as they appear. Plus, we can tweak the content for each individual garden centre as they require.
The service is battle-tested with all the feedback from a year’s trial at more than 20 Garden Centres.
Our Company Mission is to help the Industry sell lots more plants, to successful, returning customers. ‘Inspirations’ can help garden centres do just that, offering year-round Automatic Plant Marketing from just £2/day.”
About Joy of Plants
Joy of Plants have the knowledge and experience of over 14 years of supporting garden centres with plant information services.
It has created a detailed library of more than 17,000 UK garden plants and trees, with the help of leading breeders and growers, and offers a platform of tools based on this library, to help garden centres, retailers and growers maximise their plant sales.
The tools, both online and in-store, include a Plant Finder for websites and Touchscreen Kiosks, an Image and Text Library for ecommerce sites, Bed Cards, and now an ‘Inspirations’ service for Automatic Plant Marketing.
All the services offer packages for large and small retailers, tailored to suit the plants they sell, and in their branding. Joy of Plants’ services are designed to make garden centres and their staff more knowledgeable and efficient in delivering the plant information needed to drive plant and care product sales.
Joy of Plants’ mission is to help the industry sell lots more plants to successful, returning customers, by making plant information easy and accessible to all.