There’s a bumper crop of exciting NEW launches from Burgon & Ball at GLEE this June. With not just one but three new RHS-endorsed ranges to explore, plus new limited-edition seasonal products, retailers will be spoilt for choice when it comes to fresh ideas to tempt their shoppers.
It’s also the first GLEE outing for the latest RHS-endorsed stainless steel planting tools, as well as recently-launched additions to the popular Sophie Conran for Burgon & Ball collection. In total, a massive 54 new SKUs across six ranges will be getting their first GLEE outing on the Burgon & Ball stand this year.
RHS-endorsed family gardening collection
Visitors to the stand will get a first look at a new flagship RHS-endorsed family gardening collection, created to make gardening more accessible and appealing to a wide range of families. Positioning gardening as an absorbing activity to enjoy together, this new range is backed by an online resource with gardening input from the experts at the RHS, making it easy to get started. Together the creative new products and online resource create a unique proposition, with appeal beyond existing gardeners.
Also unveiled at the show will be the new design collection in the top-selling RHS Gifts for Gardeners series. The gorgeous new design collection showcases the flowers which are the late-season stars of the garden, and introduces new gifting lines added to the range for the first time. The RHS Gifts for Gardeners collections have consistently delivered best-selling lines for retailers in both Garden and Gifting environments. Blending historic botanical artworks from the RHS Lindley Collections with Burgon & Ball’s stylish design and also adding the element of fashion, they make an irresistible combination.
RHS-endorsed brushes collection
It's also the first GLEE outing for Burgon & Ball’s new RHS-endorsed brushes collection. New for 2023, the range is a straightforward yet elegant solution to the universal and constant requirement of tidying up. With three hand brushes and five long-handled brushes up to 18 inches (45cm) in width, as well a choice of synthetic or natural fibres, there’s something here for all sweeping, clearing and cleaning tasks. In tune with shopper expectations, the range has been created with cradle-to-grave sustainability in mind. Materials include FSC-certified hardwood; natural bristle fibres; recycled PVC bristles; and head-to-handle connections in easily-recyclable plastic.
Limited-edition seasonal lines
To help drive incremental sales for retailers, a selection of limited-edition seasonal lines is also being launched at the show. These exciting new presentations include appealing bundle deals on existing top-sellers; easy-access counter-top units to drive incremental sales in store; and new pick-up gifting lines at Secret Santa/stocking filler price points. With these creative and easy-to-implement new ideas, Burgon & Ball is working hard to help retailers maximise their return on space.
RHS-endorsed planting tools
All this, and there’s the first GLEE showing for Burgon & Ball’s new RHS-endorsed planting tools launched this spring, too. The three new trowels, short-handled perennial spade, and small digging spade and fork have been launched to help retailers make the most of the passion for planting – the top-selling category of stainless tools.
Sophie Conran for Burgon & Ball collection
Not forgetting the latest additions to the much-loved Sophie Conran for Burgon & Ball collection. Showcasing the beauty of galvanized steel, a new seed organiser and two indoor watering cans make the most of the Modern Rustic trend. A covetable new heart-shaped trowel adds to the collection’s line-up of gorgeously gift-boxed hand tools.
At GLEE this year the Burgon & Ball stand with its six new ranges is simply too good to miss. Visit Burgon & Ball’s friendly team on stand 6E30-F31 to get full details on all the exciting new products on offer from this trusted name in gardening.