RHS Chelsea: New stand for Society of Garden Designers

Company: Society of Garden Designers
  • Backdrop of the SGD stand featuring sections of a Sue Townsend garden photographed by Richard Bloom
  • Garden designed by Sue Townsend MSGD. Photo by Richard Bloom.
  • The SGD Stand at RHS Chelsea 2024

The Society of Garden Designers (SGD) is bringing a striking gardenscape stand to the RHS Chelsea Flower Show this year allowing Show visitors to feel immersed in an English country garden setting.

The new stand, designed by SGD Member Rosemary Coldstream MSGD will feature products and services from the Society's own Affiliated Business Partners (ABP) including planting, garden furniture, flooring and pots & planters. 

An expansive landscape image of a garden designed by Sue Townsend MSGD and photographed by Richard Bloom will create a theatrical backdrop to the stand that will be adorned with plant-filled pots and benches to create an enticing courtyard garden environment.

Fresh from her success at RHS Chelsea 2023 where she received a Gold Medal, People's Choice and  'Best in Category' accolades, for her Feels Like Home Garden, Rosemary Coldstream was a natural choice to design the stand. 

Rosemary said: "I wanted to create a piece of garden theatre for the SGD at RHS Chelsea this year with a design that celebrates beautiful planting." The courtyard garden will be filled with Roses, Lavender Salvias and Erigeron in shades of pink, purple, yellow and white to tie in with the colours in the photo backdrop and to create a scented garden experience. Spotlights will highlight key features and at night the stand will be backlit for dramatic effect. 

Show visitors will be able to view the work of many of the Society's Registered Members in a coffee-table portfolio that will sit on the stand.  Each designer profile featured in the book will include a QR code that links to the designer's own website allowing visitors to explore more of their work.

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