‘Feel Good' by Hartley Botanic

Company: Hartley Botanic
  • Victorian Chelsea Glasshouse, Nottinghamshire
  • The Wisley 8 Grow & Store Greenhouse, RHS Chelsea Flower Show 2022
  • A Victorian Villa Glasshouse, Washington
  • Opus Botanic Glasshouse, Shropshire

Hartley Botanic, England’s most historic and respected Glasshouse and Greenhouse manufacturer, has revealed more details of its 2023 RHS Chelsea Flower Show tradestand. The ‘Feel Good’ by Hartley Botanic tradestand will display four of the manufacturer’s handmade Greenhouses, powder-coated in beautiful colours, to match changing customer tastes and set against cheery pastel planting and colourful accessories. Presented as versatile spaces for both gardening and lifestyle uses, the stand will demonstrate just some of the many ways these beautiful garden structures can be uniquely personalised. The uplifting stand has been inspired by Chelsea’s 2023 wellbeing theme and the desire to give visitors a much-needed psychological boost.

The tradestand designed and styled by Llevelo Garden Design, built and planted by Stewart Landscape Construction, will feature Hartley Botanic’s Opus Botanic Glasshouse, Victorian Villa and Victorian Chelsea Glasshouses and a Wisley 8 Grow & Store Greenhouse. Three of the structures have been powder-coated in lighter colours – Country Stone, Verona Stone and Olive Leaf – to give a fresh look and to reflect how many customers are choosing soft stone and light greens in their Greenhouse choices.

The Opus Botanic Glasshouse in Country Stone

The largest Glasshouse on this year’s tradestand, the Opus Botanic is from Hartley Botanic’s contemporary Modern Horticulture range and features concealed engineering and wider glass panes, to give a modern look and feel. The Glasshouse includes freestanding staging, high level shelving, powder coated visibility lights, four automatic roof vents and four manual vertical vents.

Styled as a chic and luxurious plant-rich lifestyle space, the Opus will combine a display of houseplants with gorgeous accessories. The Glasshouse will be lit with bespoke pendant lights and feature an inviting reading corner, complete with books, a designer armchair and console table. A decorative plant display in a visually impactful, freestanding Urn will join a selection of colourful, potted plants positioned on internal staging.

The Victorian Villa Glasshouse in Verona Stone

The Hartley Botanic Victorian Villa Glasshouse, with its charming proportions and Victorian aesthetic, is one of Hartley Botanic’s most popular for many gardens. The Glasshouse has been powder coated in Verona Stone and features an extra door in the left and right gable ends. Fully furnished in useful and beautiful Hartley Botanic accessories, the Victorian Villa is being shown with integrated cold frames, blinds, automatic roof vents and both high level shelving and ornate Victorian staging.

This Glasshouse will be presented as a versatile ‘Grow Your Own’ paradise, reflecting how many customers are choosing to use their Hartley Botanic structures today. Built-in raised borders full of vegetable plants will demonstrate the myriad ways a Greenhouse can be customised according to growing tastes or personal usage.

The Victorian Chelsea Glasshouse in Olive Leaf

The Chelsea is the only Victorian Glasshouse in Hartley Botanic’s range combining a glass to ground design, which provides additional light for growing, with a traditional Victorian apex look. The show model features roof blinds to both front and rear, decorative spandrels and two automatic roof vents.

A ground-level border, running along two thirds of the Greenhouse length will join freestanding Victorian ornate staging and high level staging in this space, styled to inspire visitors to make a Greenhouse truly their own. Ladder-style shelving will be dressed with hanging house plants, small decorative vases and colourful blankets. Stylish interior-inspired detailing and bespoke furniture will illustrate a Greenhouse owner keen to combine their passion for home design trends with their love of growing.

The Wisley 8 Grow & Store Greenhouse in Black Olive

Launched at the Chelsea Flower Show last year, the Wisley 8 Grow & Store is an iconic design based on one of Hartley Botanic’s original, Heritage models and includes a useful, partitioned two-pane storage area. The flower show model includes both high level shelving and freestanding staging with blinds included in the grow section of the structure along with two manual and two automatic roof vents.
Dressed as a cosy getaway, plants with interesting foliage, such as artichokes and nasturtiums, will be mixed amongst vibrant cushions and accessories, with an easy chair, footstool, and table for relaxing. The addition of a Hartley Botanic potting shoe on freestanding staging, shows this eminently practical Greenhouse is to be used as much for growing, as it is for relaxing and enjoying the garden.

Garden design, plantings and overall look and feel

The plantings on the Hartley Botanic tradestand will be joyful and colourful, to evoke an emotional response in the visitor. Cottage garden favourites such as Digitalis, Delphiniums, Lupins and poppies in pretty, sweetshop purples, peaches, fuchsias and yellows will look vibrant set against the calm, understated colour palette of the Greenhouses. The use of colour on the stand will have a luxury, considered look - to provide vibrancy and happiness without being overwhelming. This approach will be replicated in the styling of the Greenhouses themselves, with cushions, vases and furniture in vivid oranges, pinks and blues combined with neutral, natural modern accessories. A mixture of house plants and trees (including a lemon tree) will fill the Greenhouses, with all plants being potted in peat-free media from a local nursery to reduce the stand’s carbon footprint.

Tom Barry, CEO of Hartley Botanic said; “Our choice of structures for this year’s tradestand, and choice of lighter Greenhouse colours, is a reflection of current customer tastes. We are noticing that customers are increasingly opting for Greenhouses in light, fresh colours such as stone, pale olive and white. The structures are also more restrained in size this year which is in keeping with current pressures for all consumers.

“The intention of our bright, colourful garden scheme, which is also reflected in our Greenhouse styling, is to lift the mood of visitors coming to our tradestand. We wanted it to have a joyful and uplifting affect to demonstrate the powerful mood-enhancing potential of our gardens. Over the last few years, spending more time outdoors has been critical to our wellbeing and our Greenhouses allow customers to do this for longer throughout the year.”

Hartley Botanic was founded in 1938 by brothers Vincent (RHS fellow) and Norman Hartley following their ground-breaking aluminium Greenhouse design, the first time (to our knowledge) aluminium had been used in Greenhouse construction and marking a huge improvement on its wood and wrought iron Victorian forerunners. The English manufacturer is an authority on Greenhouse design and use over the decades, having been making its beautiful and elegant handmade, made-to-order horticultural buildings for 85 years from its original factory at the base of the dramatic Pennines’ Chew Valley in Lancashire. It has become synonymous for crafting the finest Greenhouses money can buy through the very highest standards of hard-won experience, craftsmanship and service. A hugely respected brand within the horticultural world, it is the manufacturer of choice for leading organisations, institutions and designers with Hartley Botanic structures commissioned by the RHS, the National Trust, Kew Gardens, Glasgow Botanic Gardens, Massachusetts Horticultural Society and Oxford Botanical Gardens...to name a few. Its entire product range is endorsed by the Royal Horticultural Society.

All Hartley Botanic’s Glasshouses and Greenhouses are handmade, bespoke and made to order. Customers interested in purchasing a Hartley Botanic Greenhouse should visit: www.hartley-botanic.co.uk or call 01457 819 155 for more information.

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