The future of peat-free starts with Durstons
-
Durstons Stand at Glee 2024
-
Durstons sample on right at week 5
-
Durstons website
-
Durstons Rose & Tree Compost
With a major new launch and their brand-new website now live, Durston Garden Products have their sights firmly set on a peat-free future and urge retailers to get on board now to ensure they have a peat-free offering that won’t disappoint and guarantees customers success.
Figures presented by GfK at GLEE last week highlighted the growing interest in peat-free products, with predictions that this demand is only set to climb further. Despite a delay with the market-wide ban, a peat-free industry is inevitable.
Durstons promised buyers they would be heading to Glee with a great story, and the family-run business didn’t disappoint. As well as showcasing their exciting new peat-free collection – which significantly outperformed not just competitor products in independent growing trials, but also professional grade mixes and even peat products – they also launched a new-look website this month to arm retailers with the tools they need to maximise sales in the category.
Heralding the start of a new customer journey, Durstons’ new website is more interactive, with great visuals, and fresh, engaging content. It is also much easier to navigate, with products clearly categorised and a dedicated trade area that provides retailers with sales support tools, including downloadable product images that stockists can use on their own websites or in marketing material.
With buyers clamouring for a peat-free range that really works and bemoaning results from other products in the market, there is no time to waste on suppliers that look set to disappoint your customers.
Simon Blackhurst (SJBQC Ltd), GMA chair and peat-free expert says: “There might be some uncertainty over the timeline of the peat ban but now is a fantastic time to get ahead, use peat free products and support gardeners with the transition.
“It has been so exciting to work with Durstons to ensure their peat free range of products is first class and consistent. They have invested heavily in infrastructure and are embracing the peat free notion.”
Simon continues: “Peat-free growing media does not behave like peat-based products – the nutrients and watering requirements are different, as is the aesthetic. We will all need to support our customers to grow, which in turn helps grow the industry. It’s worth highlighting that some products actually perform better than peat!”
Durstons’ brand-new peat free collection harnesses the power of two unique ingredients: Gro Fibre – the most consistent wood fibre available – and Gro Boost, which is 100% natural, renewable and vegan friendly. It was met with a great response from buyers visiting Glee this month and looks set to make waves in the category, as it outshines existing products in the marketplace.
Durston Garden Products Director, Dan Durston says: “I’m thrilled with our new range, it’s great for Durstons to move forward knowing we have an amazing offering that will perform extremely well and consistently.
“Retailers should be looking forward to the future without peat and ensuring they stock high quality peat free products. There’s little point in delaying the inevitable just because they keep moving the goalposts. Paying lip service to it and just being seen to stock something that makes sustainable claims isn’t good enough if those products don’t perform. We have developed a tried-and-tested, high-quality peat-free range that we know delivers consistent results, outperforming competitors along the way.”
To find out more about this exciting range, visit www.durstongardenproducts.co.uk or call 01458 442688