Industry delights in new-look Durstons
Durston Garden Products have had an overwhelmingly positive response to the exciting re-brand unveiled at this year’s Glee.
The new branding – a complete step-change for the family-run compost producer – has clearly resonated with the industry, as buyers clamour to place orders and take advantage of special show offers.
New livery and showstopping packaging have instantly transformed the look of Durstons products on shelf; guaranteed to garner consumer attention and create opportunities for retailers. However, it’s not just about aesthetics, as the Somerset brand has the results to back it up! Launched just last year at Glee, Durstons’ peat-free range absolutely stormed independent growing trials, outperforming even peat-based products, producing consistently bigger plants and increased blooms. This performance-led approach gives retailers the confidence to recommend Durstons and the reassurance that customers will return.
Sales Director, Dan Durston says: “We knew we had a big story to tell at Glee this year but we’ve been blown away by the response to our re-brand. We wanted to challenge the industry’s perceptions of Durstons and I think we’ve done that. Our trial results caused a stir in the industry and made even more retailers sit up and take notice of our brand but now we have packaging and POS that provides real stand-out on shelf and keeps pace with the stellar performance of our products.
He adds: “The buyers we’ve seen on stand absolutely love the new look and have described it as a ‘winning combination’ because they know it’s going to catch the customer’s eye but they also know our products are going to deliver consistently outstanding results, which will keep gardeners coming back.”
The brand relaunch also signals Durstons’ long-term investment in the future of the growing media category. With peat-free mixes delivering up to 150% more growth than standard alternatives, the company is helping gardeners succeed while supporting a more sustainable industry. Durstons’ commitment is simple: to cut through the noise with products that not only look good but do good.
For garden retail buyers, this is an opportunity to bring something fresh and future-ready to their shelves – a trusted name with proven results, presented in a way that resonates with today’s consumers.
See the difference with Durstons.
Find out more Visit www.durstongardenproducts.co.uk or call 01458 442688 to find out how Durstons can help your business thrive.