Bring on the Blooms with ecofective
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ecofective Promotional Cart.
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ecofective Nourish & Bloom liquid & Granules
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ecofective Nourish & Bloom
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ecofective Nourish & Bloom
Sipcam Home & Garden will continue to invest in the rise of organic plant feed, Nourish & Bloom in 2027. After receiving an impressive trade reception in 2026 due to a strong commercial performance, the ecofective® product has been gaining growing recognition as one of the most effective organic plant-feeding solutions in the market.
Two Powerful Formats, One Purpose
Nourish & Bloom All Purpose Liquid Plant Food Concentrate is fast, simple, and effective with pure plant power in every drop. This fast-acting liquid formula is perfect for busy gardeners who want visible results without fuss. Enriched with root booster and seaweed to deliver greener leaves, brighter blooms, and healthier roots. It’s safe for kids, pets, pollinators, and the planet - perfect for gardeners who want a little effort to bring a lot of joy. Supplied in a 1.2 litre plastic-saving pouch, it uses up to 70% less plastic than traditional rigid bottles.
Nourish & Bloom All Purpose Granular Plant Food feeds plants for up to six months by releasing goodness slowly and steadily. Simply sprinkle, water in, and let nature take over. With just one application, the SoilActivator technology in this format delivers stronger roots, healthy growth, and abundant blooms. Available in 750g, 350g and NEW 35g pouches, these granules rebuild tired soils, boost root growth, and keep gardens flourishing season after season.
Healthy plants start with healthy soil, but even the best soil needs support. SoilActivator is the magic blend in Nourish & Bloom Granular Plant Food containing seven strains of beneficial bacteria. Restoring life below the surface this blend creates the perfect conditions for roots and the eco-system to thrive, resulting in richer soil, stronger plants, and more blooms.
Bringing Blooms to Gardeners
Launching officially in early 2027, the “Together Let’s Grow Better on Tour” campaign will take ecofective® on a week-long roadshow across leading UK garden centres. The tour is designed to increase brand visibility, deepen consumer engagement, and champion environmentally responsible gardening through direct, face-to-face interaction.
As part of ecofective®’s promotional activity on the tour, Sipcam Home & Garden will distribute the new 35g Nourish & Bloom pouches to garden centres so customers can try Nourish & Bloom in their gardens with this handy pack.
At each stop, the ecofective® team will also:
- Provide expert advice on sustainable gardening
- Demonstrate key products from the ecofective® range
- Hold one-to-one conversations with gardeners
The cart, a standout feature of the tour, will act as a mobile hub for education, product trial, and brand storytelling, encouraging customers to pause, explore, and learn.
Marketing Manager, Lydia Grayston said: "ecofective® has always been about helping gardeners achieve great results in a more responsible way. The ‘Together Let’s Grow Better on Tour’ campaign allows us to bring that mission directly to consumers in person, in their local garden centres, and in a way that feels engaging, educational, and genuinely helpful.”
Bringing ecofective® closer to home
Sipcam Home & Garden will continue its consumer outreach through promotional days at selected garden centres nationwide. These activations will reinforce the ecofective® brand’s sustainability message, maintain campaign momentum, and strengthen relationships with both customers and retail partners.
With a child and pet safe range, promoting the brand to families and encouraging all ages to get involved in gardening sustainably at home is particularly important for ecofective®. By combining an intensive launch tour with ongoing in-store activity, Sipcam Home & Garden aims to establish ecofective® as a trusted, go-to brand for gardeners seeking effective, environmentally conscious solutions. Contact the Sipcam Home & Garden team today to discuss becoming a stockist of the ecofective® range - enquiries@sipcamhg.co.uk.