PATS and BETA International to run side by side at NEC
Retailers and buyers are being given an unparalleled opportunity to source all the latest pet, aquatics and equestrian product launches under one roof as leading trade exhibitions PATS and BETA International co-locate to the NEC Birmingham in September 2025.
PATS and BETA International will run side by side in Halls 1 and 2 at the NEC respectively on Sunday, 28th September and Monday, 29th September 2025. PATS will also take place on a third day, Tuesday, 30th September.
It means that buyers will be able to explore new products from the biggest and most comprehensive range of suppliers in the pet, aquatics, equestrian and country sectors during their visit to the NEC, with PATS set to attract over 400 exhibitors and BETA International over 250.
The NEC is the UK’s largest exhibition centre and its central location offers retailers and buyers superb transport links. As well as being located in the heart of the country’s motorway network close to junction 6 of the M42, it also has direct rail links to major cities plus Birmingham International Airport on its doorstep. There are over 16,500 onsite car parking spaces at the NEC, hotels to fit all budgets, and a wide range of purpose-built catering facilities to suit all tastes.
Julie Sandercock, retail director at Sussex-based country store Bodle Bros, is a regular visitor to PATS and BETA International and is excited at the prospect of attending both shows at the same time.
“As a retailer of pet and equine products, news of PATS and BETA International moving to adjoining halls at the NEC was music to our ears,” said Julie. “The easy access to the NEC is far more practical than the previous venues of both shows and gives us more incentive to attend.”
BETA International 2025 represents the 12th year of Neue Schule’s headline sponsorship of the exhibition, and the company’s CEO Sarfraz Mian said: “We are delighted to continue our long-standing support of one of the world’s leading equestrian trade shows. The exposure provided by BETA International has enabled Neue Schule to showcase its products to key buyers across all equestrian territories.
“The return of the event to the NEC Birmingham has been welcomed by exhibitors and visitors and we are excited by the opportunities presented through the co-location of BETA International with PATS, the Pet & Aquatics Trade Show. For all equestrian businesses keen to identify new products and grow their business, BETA International represents the ideal opportunity for networking and turbo charging enthusiasm for the year ahead.”
Both PATS and BETA International will retain their most popular features at this year’s events. The Aquatics Zone featuring the UK’s leading aquatics, watergardening and reptile companies, will return to PATS after a successful launch in 2024, while the New Starter Zone will host a growing number of start-up businesses.
The New Product Showcases will also be a major visitor attraction during PATS and BETA International, offering retailers a great opportunity to see and touch the new products they will be stocking for the coming season.
PATS will be presenting state-of-the-art grooming demonstrations, workshops and talks throughout the show while BETA International will feature talks by leading equestrian figures in the seminar theatre.
Registration for free entry to both events will open in March, and to make things simple visitors will only have to register once, with BETA International visitors being given access to PATS and vice versa.
For more information visit www.patshow.co.uk or www.beta-int.com