Henry Bell launches feeding haven for small birds
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Henry Bell Small Bird Haven Display - Hardware only option
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Henry Bell Small Bird Haven Display - Feed option
Rising calls from wild bird feeding consumers to help keep larger species and squirrels at bay have been heard loud and clear by Henry Bell & Co, a leading brand in the wild bird care sector.
In a new merchandising initiative, retailers are being urged to instal a Henry Bell Small Bird Haven in-store to flag up feeds and feeding equipment designed to encourage smaller birds into the garden while deterring those such as crows, pigeons and jackdaws.
“Squirrels and large birds are some of the biggest bug bears for consumers, so we are delighted to help promote ways in which small birds can feed in comfort and safety in the garden environment,” said Henry Bell National Sales Manager Andrew Mellowes.
The new displays, with smart POS and a choice of feed and non-feeding options, feature the brand’s new range of squirrel-deterrent and defence feeders. Introduced as part of the 2026/27 launch, stockists have been quick off the mark to opt in, successfully transforming areas of their stores and centres.
“Henry Bell Small Bird Havens are perfect for our retail customers, fittingly nicely into a single bay, with clever merchandising that allows them to carry plenty of stock and generate significant sales turnover,” said Andrew.
Retailers interested in installing a Small Bird Haven should speak to their local Henry Bell agent or telephone Henry Bell National Sales Manager Andrew Mellowes on 01476 565761.
Henry Bell
The Henry Bell Wild Bird Care Collection was launched in July 2019 by Henry Bell & Co, a leading animal feeds manufacturer since 1825. This exciting range features more than 200 products catering for every type of garden bird, all designed with health and wellbeing of birds in mind.
The collection features high-quality wild bird feeds, including seed mixes, straights, fat balls and suet bites, and accessories such as feeders, feeding stations, bird boxes and baths. All packaging is 100 per cent recyclable as part of the company’s green credentials and commitment to the environment. Henry Bell Wild Bird Care products are available nationally in garden centres, pet shops, country stores and other retailers. Henry Bell has also been pivotal in the growth of many private-label wild bird food brands.