Westland unveils Peckish TV campaign
Westland has announced a TV campaign for Peckish that starts on Christmas Day. An investment of £1.5m represents the biggest ever media campaign for the wild bird food brand.
The multi-platform ‘Colour In Your Garden’ campaign is expected to reach 25 million consumers, and runs into the first week of April 2024.
The campaign is brought to life through TV, video on demand, social media activations, press, and in-store executions.
It will feature on traditional broadcast television: ITV, Channel4 etc. Viewers are treated to a spectacular show of the vibrant colours of wild birds being fed with Peckish.
The captivating scenes encapsulate the essence of Peckish and reveal how the brand truly does bring everyone closer to nature in a sustainable way. The brand’s promise of sustainably sourced ingredients that beautiful garden birds simply can’t resist is charmingly brought to life throughout the campaign, with the star product being Peckish Complete Seed Mix.
www.youtube.com/watch?v=JPte3mqedEQ
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Find out more about Peckish at www.peckishbirdfood.com