Retail theatre masterclass with La Hacienda
Do you want to transport your customers to those warm summer nights where time is spent in the garden curled up on outdoor sofas, firepits roaring, and laughter coming from all sides? Or, perhaps your customers dream of a luscious green lawn marked on each side by stunning flowerbeds full of bright blooms? With the all-new retail theatre merchandising displays from La Hacienda, both are possible.
New for season 24, La Hacienda’s new merchandising displays have been designed to create a new generation of point of sale that shouts and inspires within the retail environment.
With two displays to choose from, these lifestyle-driven, ‘create the look ’-inspired outdoor sets are designed to maximise sales per square metre. Not reliant on shelf or wall space, these displays can be located anywhere within the store, making them a flexible yet high-impact way to sell La Hacienda’s outdoor cooking and heating solutions.
Both displays feature La Hacienda’s eye-catching orange branding, with retailers able to choose from the quintessential patio/decking area, where multiple products can be dressed so that shoppers can immerse themselves in the complete look, including cross-category merchandising with garden furniture and décor accessories and even Apta pots; or a smaller garden scene, which provides the perfect backdrop to merchandise firepits, firebowls, and chimeneas.
Featured stock can be quickly and easily swapped in or out, with complementary products, such as Apta planters and pots, Easy Fountain water features, and Kelkay paving and aggregates – all available from the AMES Companies, with the latter brands also benefitting from a direct-to-consumer delivery service.
Caroline Elliot, Product & Marketing Director at the AMES Companies, said: “Successful retailing relies on bringing something new to market, and the new La Hacienda retail theatre displays are demonstrative of this. By drawing on the proven knowledge that ‘buy the look’ entices, inspires and increases the average spend, we have created a merchandising solution that takes much of the hard work out of this. With our retail theatres, retailers can present something bright, eye-catching and realistic that will stand out from the traditional shelving FSDUs. This is about celebrating products and having fun within the retail environment. We’re excited to see it work its magic throughout the coming season.”
Find out more
Please contact your local AMES sales manager to learn how to add some La Hacienda retail theatre to your store this spring.
To stay updated with all the latest news from La Hacienda, including accessing the dedicated trade portal where you will find a comprehensive image library, POS guide and Product Database alongside the 2024 catalogue, please visit www.lahacienda.co.uk. Further details about the AMES Companies by visiting www.ames-uk.com.