Bramblecrest drives trade growth with Prague & Sofia
Premium garden furniture brand Bramblecrest says investment in new product development is helping to drive trade growth, highlighted by the launch of its Prague collection and an industry-first, the Bramblecrest Bench design.
Tim Pennell, head of sales at Bramblecrest, said: “Innovation and best-in-class customer service are at the heart of everything we do. By investing in design, materials and functionality, we create furniture that is durable, easy to maintain and built around our customers’ needs.”
The brand’s recent launches are designed to help garden centres respond to consumer demand for contemporary styling, durable materials and practical, space-saving design.
New additions not only include Prague, but also the introduction of a mocha colourway in the Zurich collection, as well as the Sofia Textilene seating range.
The versatile Prague collection features premium, adjustable height sintered stone table tops as well as Bramblecrest’s market-leading Season-Proof cushions.
New for 2026 and configured within Prague casual dining seating, is the Bramblecrest Bench. The design allows a switch from a backless bench and a fully supportive seat using two integrated backrests. An industry-first, each backrest is stored neatly within the bench seat when not required, maintaining a cleaner, simple look.
Zurich, Bramblecrest’s contemporary aluminium lounging and dining collection, has been extended with a new mocha colourway, reflecting demand for earthy, calming tones.
The Sofia Textilene range focuses on low-maintenance, practical seating. With the inherent comfort of Textilene, a Sofia purchase means “zero cushion storage”. The stackable chairs are available in five colours, marking the brand’s most extensive choice of colourways within a single range to date. The Sofia standard seating is made with weather-resistant Textilene, while the deluxe armchairs feature enhanced padding for added comfort.
Pennell added that the product focus is translating into commercial momentum with trade customers: “This approach is clearly resonating with our trade partners. In 2026, we’ve welcomed 20 new accounts and seen a six per cent year-on-year increase in container sales. We continue to forecast strong growth and increased market share for the years ahead.”
Bramblecrest continues to refine its product cycle to support garden centres and retailers, with a focus on faster range development alongside ongoing design and materials innovation.
Headquartered in the Cotswolds and drawing on 26 years of market experience, Bramblecrest continues to invest in product development, PR and marketing, its sales team and customer service operations.