Britain’s best-selling bait duo
The Big Cheese Rat & Mouse Bait Station and The Big Cheese All-Weather Block Bait together represent the top-selling DIY solution for rat and mouse control. Continued growth in rodent populations are helping to drive sales of all rodent control products, especially in larger pack sizes*
Sales of DIY rodent control baits grew by 30% in 2024 and together with bait stations, now account for half of all rodent control products sold. The Big Cheese All-Weather Block Bait is available in three convenient sizes the largest of which now accounts for almost a third of all volumes and more than half of the total rodent bait sales values.
Every sale of the best-selling All-Weather Block Baits represents a potential companion purchase of a Big Cheese Rat & Mouse Bait Station. It’s a legal requirement for all rodent poisonous to be placed in a lockable bait station, so the two products make the perfect link sale, and that’s helping to drive unit sales as well as increasing average transaction values.
Edwin Allingham says “The Big Cheese Rat & Mouse Bait Station is a highly effective rodent control devise that will bring consumers back to top up on block bait when new rodent infestations occur. It’s a great combination of a durable consumer product that drives repeat purchases of consumable baits year after year.”
The UK’s best-selling bait duo feature on the new The Big Cheese Development Deal that includes a compact display stand and promotional net price of just £500 that means customers can enjoy a great 60% gross margin.
To secure your The Big Cheese Home Choice Bait Development Deal, contact your local STV sales agent or call us directly for more details.
*packs over 200g