Altico’s best selling Virtue Range just got bigger
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Altico Virtue Range
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Virtue Jada Antique White
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Virtue Enya Antique White
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Virtue Camille Rustic Grey
Altico is proud to announce the expansion of its highly acclaimed Virtue Water Features range, following its resounding success in 2024. Celebrated for their elegant designs and handcrafted quality, the Virtue Water Features have become a favourite among garden enthusiasts, and the new collection promises to offer even greater variety and depth for 2025.
Rising Popularity
The Virtue Water Features range captured the hearts of garden lovers in 2024, achieving remarkable sales for this timeless classic. Known for their stunning aesthetics and superior craftsmanship, these water features have been a standout addition to UK gardens, transforming outdoor spaces into tranquil havens. The overwhelming response from customers has solidified the Virtue range as a must-have for any garden centre looking to offer the best to its clientele.
Handcrafted Excellence
Each piece in the Virtue Water Features collection is meticulously handcrafted in a specialist workshop, ensuring that every water feature is unique and of the highest quality.
The attention to detail and dedication to craftsmanship sets the Virtue range apart from mass-produced alternatives. Made from glazed ceramic, which undergoes a heat-treated process, Virtue Water Features are designed to withstand the elements, with the treatment also lending to the aged appearance that adds elegance and serenity to any garden setting.
Exciting Expansion
Building on the success of the 2024 collection, Altico is thrilled to introduce an expanded Virtue Water Features range for 2025. The new collection boasts a wider variety of designs, sizes, and styles, catering to diverse tastes and garden aesthetics. Whether your customers are looking for a statement piece or a subtle addition to their garden, the expanded Virtue range offers something for everyone.
Offering the same user-friendly features, the new additions also need no tools to install. Users can enjoy the calming benefits of Virtue Water Features in minutes by just adding water and connecting the low voltage features to the mains electricity.
The 2025 collection includes innovative designs that incorporate contemporary trends while staying true to the timeless appeal that the Virtue range is known for. This includes three new white antique products, with an adaptable colour tone to suit many outdoor spaces. The Enya Antique White is a space efficient sleek option that features the stunning Virtue signature waffle pattern. With a rounder appearance the Jada Antique White is a planter style feature that creates a tranquil and soothing effect. Similarly, the Zara Antique White offers a two-tier bowl feature, ideal for siting amongst rockery and plants. Providing a slightly darker tone, the Camille Rustic Grey provides a sophisticated and serene addition to any garden.
These attractive new options add to the existing range to give garden retailers an even greater selection to offer their customers.
A Must-Have for Garden Centres
For garden centre buyers, the Altico Virtue Water Features range represents an opportunity to elevate their product offerings and attract discerning customers seeking quality and beauty. By stocking the expanded Virtue collection, garden centres can ensure that they are meeting the growing demand for premium, handcrafted water features that transform outdoor living spaces.
Altico invites you to explore the new Virtue Water Features range and discover the unparalleled charm and craftsmanship that have made this collection a perennial favourite. With the 2025 expansion of this best-selling range supported by impactful point of sale, there's never been a better time to introduce the Virtue range to your customers. Get in touch with the Altico team today to discuss how you can stock this captivating range - salesoffice@altico.co.uk.