Unwins launches 42 new seed varieties
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Unwins Poppy Amazing Grey
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Unwins Peppers from Heaven Mix
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Unwins Peas n Pod Bernard
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Unwins Delphinium King English Rose
Unwins Seeds, a trusted name in gardening since 1903, has unveiled its new seed collections for the 2025–2026 season, featuring 42 exciting new varieties designed to engage modern gardeners and expand the appeal of growing from seed.
This significant launch follows Unwins’ latest brand repositioning, which is built on consumer insight that shows that today’s gardeners want the growing journey to be simpler and more rewarding. The refreshed branding positions Unwins as a trusted brand that stays on the journey with growers every step of the way, sharing its knowledge and making it easier than ever to succeed.
Alongside its popular core range of vegetables, flowers, herbs & salads, and peas & beans, Unwins is introducing four new lifestyle-led ‘Inspired to Grow’ categories. Each is designed to resonate with today’s gardeners and to tap into emotional and lifestyle driven interests.
New ‘Inspired to Grow’ Categories:
Compact allotment: Seeds for small spaces, with big flavour
These space saving varieties thrive in containers and baskets, making them perfect for patios, balconies, or even windowsills, so fresh produce can be truly accessible to everyone. Highlights include:
- Peas ‘N’ Pod Bernard: An exciting variety of pea that’s extremely compact, so it can be grown even on a kitchen windowsill
- Peppers From Heaven: A seed mix producing plants with vibrant red, orange and yellow fruits, not only does it look beautiful when growing, it is perfect for pots and hanging baskets.
Pollinator playground: Plants that benefit wildlife
As the nation now understands that even a small space can make a big impact on wildlife, more and more gardeners are choosing to dedicate more of their space to becoming a pollinator paradise. This collection encourages everyone to grow a garden that gives back, with a range of nectar rich, pollen heavy blooms that provide essential food and habitat for pollinators. Highlights include:
- Gazania Sunny Side Up: A drought-tolerant, ‘fried egg’ flower, winner of this year’s Fleuroselect Gold Medal and Approved Novelty Award.
- Poppy Amazing Grey: Unique cloud-like grey blooms that add a striking visual to gardens.
Cut flowers: Homegrown flower arrangements that make an impact
This collection features a variety of long-stemmed blooms that are ideal for cutting and displaying, with vibrant blooms and glorious scents on offer. Highlights include:
- Delphinium King English Rose: The extra-large double flowers deliver stunning colour in true English rose style
- Sweet Pea Songbird: The delicate soft ivory-cream flowers do not disappoint with their beautiful scent.
Get the look: The charming and timeless look of a traditional cottage garden
This collection is packed with beautiful blooms that provide the effortless beauty of a low maintenance English cottage garden. Highlights include:
- Antirrhinum Doubleshot Mix: These flowers create real impact in beds and borders, and feature strong stems to withstand windy areas
- Lavender Blue Spear: A classic in any cottage garden, this showy variety has large and intense flower spikes.
Arty Speroni, Brand Manager, at Unwins, commented: “This launch represents a bold step in making seed growing more accessible, relevant, and inspiring for today’s gardeners. By creating lifestyle-driven collections, we’re helping retailers attract new customers, increase category engagement, and ultimately drive sales – while staying true to our heritage of quality and performance.”
Supporting Retailers
As well as these 42 new seed options, Unwins will be supporting retailers with a wide variety of point of sale to engage shoppers and drive cross category sales. From displays that highlight propagation equipment to improve the growing journey for consumers, to easy to manoeuvre off-fixture displays dedicated to the new sub-categories, so there’s multiple ways to bring to life Unwins seeds in store.