Merchandising masterclass: AMES Tools Cutting & Pruning

As the AMES Tools offering expands ahead of season 25 with the introduction of cutting and pruning expertise, the team take a deeper dive into the latest point of sale that has been designed to transform shoppers into tool experts!

1. Helping customers choose the right tool - the educational element of the display acts as a valuable guide, helping customers easily identify the right tools for their gardening tasks. Clear, colour-coded visuals at the top illustrate which tools are best suited for live growth (green wood), dead wood, or shrubs. This user-friendly approach simplifies decision-making, leading to greater customer satisfaction and boosting sales potential.
   
   
2. Products tailored for every gardener - the latest AMES Tools display showcases a combination of 19 new cutting and pruning tools from their carbon steel range. Designed to cater to both casual and experienced gardeners, this versatile stand offers a one-stop solution for various gardening tasks, enhancing the shopping experience and making purchasing decisions quicker and easier.
   
   
3. 15-year guarantee: a commitment to quality - each display highlights the AMES Tools 15-year guarantee, a strong statement of product durability and craftsmanship. This promise of longevity provides peace of mind, appealing to buyers who prioritise reliability and long-lasting tools.
   
   
4. Focus on ergonomics and mechanical advantages - another standout feature is the emphasis on ergonomics and mechanical advantages, cutting through the noise to help shoppers understand the difference between compound action and geared action, or shears versus loppers. Each tool clearly details its use and benefits, with on-pack QR codes linking to video content for further product insights, enhancing the overall buying experience.
   
   
5. Visually engaging display - the new AMES Tools POS is designed to be both visually appealing and functional. A backdrop of vibrant green foliage, paired with clean lines and bright green accents, reflects the tools' connection to nature. Green not only adds impact in retail environments but also evokes feelings of trust, balance, and longevity, resonating with customers on a deeper level.