Let sales flow with Easy Fountain’s 2024 offering
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Cambrian Monolith from Easy Fountain
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Easy Fountain's new Winchcombe Springs water fountain
Drawing upon over 23 years of water feature expertise, coupled with the AMES Companies’ 100-year combined heritage, the Easy Fountain brand is renowned for bringing exciting, trend-led water features to market. As the 2024 season approaches, this commitment continues with a new dedicated website, plus eight new designs joining the line-up.
With four unique collections – Modern, Traditional, Natural and Distinctive – Easy Fountain provides the garden retail industry with a barometer for consumer tastes. Together, existing and new designs best capture the styles, materials and sizes that suit the needs of modern living. The entire range is plug and play and needs no water supply, offering achievable and cost-effective water gardening solutions for everyone, from urban dwellers to country homeowners.
Meet the latest designs
New launches for season 2024 will include the Modern collection’s Amber Falls, a copper patinaed monolith of ridged stone that can hold its own as a statement piece, just as much as it could blend into a cottage garden.
Also joining the Modern line-up is the Rene range, made up of the Rene Falls, which draws its inspiration from art deco metalwork, and the Rene Cascade, which features the same metalwork and is topped with a steel sphere. Standing at 655mm and 695mm, respectively, these are water features that command attention and demand to be enjoyed.
Elsewhere, the Traditional collection has welcomed three new classic designs with the introduction of Winchcombe. This collection draws its inspiration from Edwardian and Victorian styles, including the Winchcombe Spring, reminiscent of Victorian spring-filled drinking fountains; Winchcombe Ripple, a new take on traditional doorstep slate planters; and Winchcombe Cascade, with its scalloped design adorning a ‘slate’ sphere.
In the Natural collection, Cambrian Monolith and Snowdonia Monolith have been introduced to expand the natural stone offering but with a more contemporary twist.
Easy Fountain – new solutions make it even easier for retailers to optimise sales
Part of the AMES Companies family of brands, Easy Fountain benefits from a raft of carefully considered customer service and sales tools, many of which have already proven their value across the wider brand portfolio. This extra support is designed to make stocking and selling product easier than ever, with retailers able to take advantage of new home delivery solutions, dedicated ‘create the look’ merchandising displays and streamlined distribution.
- Home Delivery: launching into store in March 2024, the Easy Fountain Home Delivery POS solution will now enable customers to choose from the full Easy Fountain offering, with their order delivered in as little as 10 days.
- Merchandising displays: these ‘garden sets’, featuring Kelkay aggregates, showcase the water features in their natural setting. To help consumers shop, useful information has been added to the displays outlining USPs, including daily cost to run, plug and play design and the fact that no water supply is needed.
- Streamlined distribution: the 2024 season will see exciting changes to the way retailers can order Easy Fountain stock. In a first for the business, Easy Fountain orders can now be combined with orders of outdoor heating and cooking solutions from La Hacienda. With one delivery, carriage charges are reduced and the ordering process for these bestselling outdoor leisure ranges are simplified. Plus, combining orders allows retailers to enjoy a combined minimum order value. To find out more, retailers need only speak to their AMES Companies sales representative.
New catalogue available now
With so much on offer from Easy Fountain in 2024, the new AMES Companies catalogue will become an essential tool for retailers and buying teams the length and breadth of the country. To download yours, please visit www.easyfountain.co.uk/catalogue/
Find out more
To stay up to date with all things Easy Fountain, including accessing the dedicated trade portal where you will find a comprehensive image library, POS guide and Product Database alongside the 2024 catalogue, please visit the all-new Easy Fountain website – www.easyfountain.co.uk. Further details about the AMES Companies by visiting www.ames-uk.com